Sephora's 'Identify As We' Showases Non-Binary & Genderfluid People
Laura McQuarrie — June 4, 2019 — Fashion
Sephora recently launched a new We Belong To Something Beautiful company platform and along with it, the Identify As We campaign, which includes a new manifesto to make sure that all people feel welcome when shopping at its stores. The campaign puts a particular focus on showcasing LGBTQ, non-binary and genderfluid individuals who are often underrepresented in mainstream beauty advertising. Some of the influential people are featured in the Identify As We campaign from Sephora include interdisciplinary artist Fatima Jamal and gender non-conforming model Aaron Philips.
In all, 10 members of the LGBTQ community are featured in Sephora's Belong To We campaign, which challenges beauty standards, champions beauty in all its forms, empowers people to live courageously, celebrate differences and honor all means of self-expression.
In all, 10 members of the LGBTQ community are featured in Sephora's Belong To We campaign, which challenges beauty standards, champions beauty in all its forms, empowers people to live courageously, celebrate differences and honor all means of self-expression.
Trend Themes
1. Inclusive Beauty Advertising - Beauty companies can showcase more diverse models to represent non-binary and genderfluid individuals and create inclusive campaigns.
2. Gender-neutral Products - Beauty companies can create gender-neutral products to promote inclusivity and provide options for non-binary individuals.
3. Celebrating Diversity - Beauty companies can advocate and promote inclusivity, diversity, and self-expression, challenging old beauty standards.
Industry Implications
1. Beauty and Cosmetics - Beauty companies can transform to more inclusive, diverse, and empowering beauty brands, targeting different types of markets.
2. Advertising and Marketing - Marketing companies need to tailor and adapt their advertisement strategies by promoting products in an inclusive way, catering to all populations.
3. Fashion and Modeling - Fashion industry can provide more opportunities for people of different body types, gender identities, and races in modeling and fashion, promoting inclusivity and diversity.
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