Brands are launching curated playlists mimicking office noises for WFH employees
Trend - As consumers are forced to work-from-home amid the COVID-19 pandemic, brands are launching curated playlists that recreate common office sounds. These playlists include the sound of keyboards typing, bubbling coffee machines, and office printers to help consumers stay focused and productive.
Insight - The COVID-19 pandemic has prompted a deviation from routine for many consumers, and with shelter-in-place regulations forcing society inside, many are struggling to create a new routine that mimics aspects of pre-pandemic life. Since humans are social animals, some are finding the isolation and subsequent absence of familiar noises impacting their state of mind, and the addition of new background noises—the sound of children, roommates, and partners—distracting. As a result, they are turning to brands to provide familiar ambiances to recreate their previous environments.
Insight - The COVID-19 pandemic has prompted a deviation from routine for many consumers, and with shelter-in-place regulations forcing society inside, many are struggling to create a new routine that mimics aspects of pre-pandemic life. Since humans are social animals, some are finding the isolation and subsequent absence of familiar noises impacting their state of mind, and the addition of new background noises—the sound of children, roommates, and partners—distracting. As a result, they are turning to brands to provide familiar ambiances to recreate their previous environments.
Workshop Question - How is your brand supporting its employees/customers as they face a global crisis?
Trend Themes
1. Recreated Office Sounds Playlists - Curated playlists with office sounds are helping people recreate the familiar work ambiance in their homes.
2. Interactive Office Sound Generators - Interactive office sound generators tailored to individual preferences allow people to replicate background noise from a typical office environment while working remotely.
3. Office Sound Recreating Apps - Apps that reproduce typical office sounds help remote workers to create a sense of routine and normalcy at the comfort of their own homes.
Industry Implications
1. Wellness Industry - The wellness industry can utilize this trend by incorporating office sound recreating techniques to help people feel calm and focused while working remotely.
2. Music Industry - The music industry can work towards creating more playlists that people can use as background noise while working remotely.
3. App Development Industry - The App development industry can create more interactive apps that can replicate the preferred ambiance and help remote workers concentrate better while at home.
4 Featured, 18 Examples:
71,534 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
Average
Consumer Insight Topics:
