Minet Opticiens Channel Nature Through Life-Size Paper Origami
Kalin Ned — January 30, 2018 — Art & Design
References: anthonysarrus & fubiz.net
Minet Opticiens in Brussels has an eye-catching life-size paper whale to bring personality to its window display. The handcrafted masterpiece is made from the collaborative efforts of designer Agnes Tai and visual illustrator Anthony Sarrus.
The 'Baleine Bleu' (French for "Blue Whale") draws attention to the store both aesthetically and conceptually. On one hand, the beautiful paper display features an enormous artisan-made paper whale and accompanying smaller oceanic creatures. The origami creations are playfully intertwined between white coral-inspired stands that highlight Minet Opticiens' product. On the other hand, the paper whale display subtly reminds passersby about the beauty and wonder of the oceanic world and the importance of ecological sustainability in keeping the water clean and unpolluted for the benefit of aquatic life.
The 'Baleine Bleu' (French for "Blue Whale") draws attention to the store both aesthetically and conceptually. On one hand, the beautiful paper display features an enormous artisan-made paper whale and accompanying smaller oceanic creatures. The origami creations are playfully intertwined between white coral-inspired stands that highlight Minet Opticiens' product. On the other hand, the paper whale display subtly reminds passersby about the beauty and wonder of the oceanic world and the importance of ecological sustainability in keeping the water clean and unpolluted for the benefit of aquatic life.
Trend Themes
1. Sustainable Store Displays - Brands and retailers can explore the use of sustainable and eco-friendly materials to design creative store displays that convey their commitment to environmental sustainability.
2. Artisanal Window Displays - Businesses can collaborate with local artisans and designers to create unique and visually stunning window displays that differentiate their brand and draw attention to their products.
3. Nature-inspired Visual Merchandising - Retailers can incorporate natural elements such as plants, animals, and landscapes into their store displays to create a connection with customers who are increasingly seeking authentic and eco-friendly shopping experiences.
Industry Implications
1. Eyewear Retail - Eyewear retailers can showcase their frames in creative store displays that highlight the craftsmanship and style of their products, while also promoting environmental sustainability.
2. Artisanal Design - Artisans and designers can collaborate with retailers and brands to create visually stunning window displays and in-store installations that showcase their skills and creativity.
3. Eco-friendly Marketing - Marketing agencies and sustainability consultants can help businesses develop eco-friendly messaging and visual merchandising strategies that resonate with consumers who value environmental stewardship.
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