The Outnet.com and Refinery29 Created a Snow Globe-Themed Pop-Up
Laura McQuarrie — December 9, 2017 — Business
References: refinery29.uk & campaignlive
For the holiday season this year, The Outnet.com and Refinery29 came together to create an interactive pop-up set inside of a human-sized snow globe display.
For 10 days only, 'All Decked Out' will be a space where consumers may become the stars of different window displays, which will change three times over the duration of the pop-up. The festive space is also a place to find a selection of hyper-curated gifts by Refinery29 from The Outnet.com. The space includes an iPad shopping station, discount codes and even an arcade game that people can play for their chance to win an Iris & Ink clutch bag.
With The Outnet.com, Refinery29's All Decked Out aims to offer a modern reinterpretation of the holiday window unveiling that promises more ways for women to feel engaged.
For 10 days only, 'All Decked Out' will be a space where consumers may become the stars of different window displays, which will change three times over the duration of the pop-up. The festive space is also a place to find a selection of hyper-curated gifts by Refinery29 from The Outnet.com. The space includes an iPad shopping station, discount codes and even an arcade game that people can play for their chance to win an Iris & Ink clutch bag.
With The Outnet.com, Refinery29's All Decked Out aims to offer a modern reinterpretation of the holiday window unveiling that promises more ways for women to feel engaged.
Trend Themes
1. Interactive Pop-up Displays - The trend of interactive pop-up displays creates immersive and engaging experiences for consumers.
2. Hyper-curated Gifts - The trend of hyper-curated gifts offers personalized and unique options for holiday shoppers.
3. Modern Reinterpretation of Holiday Window Unveiling - The trend of modern reinterpretation of holiday window unveiling introduces innovative and interactive elements to traditional retail experiences.
Industry Implications
1. Retail - The retail industry can leverage interactive pop-up displays to attract and engage customers and drive sales.
2. E-commerce - The e-commerce industry can incorporate hyper-curated gift options to enhance the online shopping experience and increase customer satisfaction.
3. Marketing and Advertising - The marketing and advertising industry can explore modern reinterpretation of holiday window unveiling to create captivating promotional campaigns and brand experiences.
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