Selfridges Launched a Retail Christmas Shop 145 Days Before the Holiday
Laura McQuarrie — August 3, 2018 — Marketing
References: selfridges & retailgazette
Just days into the month of August, Selfridges has launched its retail Christmas Shop, along with a fun theme for the 2018 holiday season called 'Selfridges Rocks Christmas.'
Selfridges officially opened its Christmas Shop 145 days before Christmas Day, making it the first of its kind to open so early in the year. For years now, Selfridges has made a habit of opening its Christmas Shop in the summer, particularly catering to fans of Christmas and holiday decor who travel to the UK and are looking to shop outside the typical holiday season. Within the shop, visitors will be able to browse fun new sections such as The Tinsel Shop and The Christmas Pet Shop.
This year's Christmas theme is a celebration of pop and rock music culture, with products like designer-created stockings and opulent £8,500 signs.
Selfridges officially opened its Christmas Shop 145 days before Christmas Day, making it the first of its kind to open so early in the year. For years now, Selfridges has made a habit of opening its Christmas Shop in the summer, particularly catering to fans of Christmas and holiday decor who travel to the UK and are looking to shop outside the typical holiday season. Within the shop, visitors will be able to browse fun new sections such as The Tinsel Shop and The Christmas Pet Shop.
This year's Christmas theme is a celebration of pop and rock music culture, with products like designer-created stockings and opulent £8,500 signs.
Trend Themes
1. Early Christmas Shopping - Retailers opening holiday shops months in advance presents an opportunity for businesses to capitalize on customer demand outside of the traditional holiday season.
2. Themed Holiday Shops - Retailers creating themed holiday shops, like 'Selfridges Rocks Christmas,' allows for unique shopping experiences and the chance to target specific consumer interests.
3. Holiday Pet Shops - The rise of Christmas pet shops within holiday stores offers a disruptive innovation opportunity for businesses looking to tap into the growing market of pet owners who want to include their pets in holiday celebrations.
Industry Implications
1. Retail - Retailers can take advantage of the early Christmas shopping trend to boost sales and engage with customers throughout the year.
2. Decor - The themed holiday shop trend creates opportunities for businesses in the decor industry to create unique and appealing products that cater to specific customer interests.
3. Pet Care - The inclusion of holiday pet shops within Christmas stores presents a lucrative opportunity for companies in the pet care industry to offer specialized products and services for pet owners during the holiday season.
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