The Conran Shop & Pinterest are Simplifying Shopping Experiences
Laura McQuarrie — September 11, 2018 — Business
References: newsroom.pinterest
The Conran Shop and Pinterest are now collaborating on an immersive, personalized in-store experience that helps to bridge the gap between online and offline shopping. At The Conran Shop flagship location in London, the brand is offering an interactive journey that connects consumers to inspirational content, new design ideas and a custom 'Conran Wishlist.'
The in-store experience begins with a window display featuring over 1,000 red ceramic pins, which help to connect consumers to Pinterest Pincodes that can be scanned with a mobile device. Throughout the store, several standout products with NFC tags can effortlessly be added to a consumer's personalized wishlist, which makes it easy for people to create a mood board on the spot while browsing the retail store, especially ahead of and during the upcoming holiday season.
The in-store experience begins with a window display featuring over 1,000 red ceramic pins, which help to connect consumers to Pinterest Pincodes that can be scanned with a mobile device. Throughout the store, several standout products with NFC tags can effortlessly be added to a consumer's personalized wishlist, which makes it easy for people to create a mood board on the spot while browsing the retail store, especially ahead of and during the upcoming holiday season.
Trend Themes
1. Immersive Retail Experiences - Creating immersive in-store experiences that integrate digital technologies and personalized content for a seamless shopping journey.
2. In-store Digital Engagement - Leveraging digital technologies, such as NFC tags and mobile scanning, to enhance customer engagement and enable personalized wishlist creation while shopping in-store.
3. Seamless Online-offline Integration - Bridging the gap between online and offline shopping by integrating digital platforms like Pinterest with physical retail spaces to provide a cohesive and convenient shopping experience.
Industry Implications
1. Retail - Retailers can leverage immersive in-store experiences and digital engagement tools to enhance customer experiences and drive sales.
2. E-commerce - E-commerce platforms can explore partnerships with physical retailers to integrate their digital platforms and technologies, such as personalized wishlists, into the in-store shopping experience.
3. Technology - Technology companies can develop innovative solutions, like NFC tagging and mobile scanning, to enable seamless online-offline integration and enhance customer engagement for retailers.
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