The 'Renault Arkana' Combines the Best Features Of SUVs and Sedans
Rahul Kalvapalle — September 4, 2018 — Autos
References: group.renault & whichcar.au
French automaker Renault has gone ahead and unveiled an innovative new vehicle, dubbed the Arkana, that is best described as a coupe crossover thanks to the manner in which it combines features of sedans and SUVs.
This vehicle is squarely targeted towards the Russian market, and comes equipped with an array of different powertrain options including a purpose-built Russian-centric engine, although it's expected the coupe crossover will eventually infiltrate other global markets as well.
Ultimately, the Renault Arkana coupe crossover is a great example of how automotive brands can tailor their engineering and design decisions to cater to the needs of specific customer demographics, with this specific vehicle targeted towards Russian motorists who value the style of a sedan with the grunt and utility of an SUV.
This vehicle is squarely targeted towards the Russian market, and comes equipped with an array of different powertrain options including a purpose-built Russian-centric engine, although it's expected the coupe crossover will eventually infiltrate other global markets as well.
Ultimately, the Renault Arkana coupe crossover is a great example of how automotive brands can tailor their engineering and design decisions to cater to the needs of specific customer demographics, with this specific vehicle targeted towards Russian motorists who value the style of a sedan with the grunt and utility of an SUV.
Trend Themes
1. Coupe Crossovers - The Renault Arkana demonstrates the trend of combining sedan and SUV features in a stylish and versatile vehicle.
2. Targeted Engineering - The development of the Arkana highlights the trend of tailoring engineering decisions to meet the needs of specific customer demographics, such as the Russian market.
3. Global Infiltration - The expansion of the Arkana into other global markets showcases the trend of international growth and adoption of coupe crossovers.
Industry Implications
1. Automotive - The automotive industry can explore opportunities to develop more coupe crossovers that blend the best features of sedans and SUVs.
2. Engineering - The engineering industry can capitalize on the demand for targeted engineering solutions for specific customer demographics, as seen in the development of the Arkana.
3. International Trade - The expansion of coupe crossovers like the Arkana into global markets presents opportunities for growth and collaboration in the international trade sector.
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