Pearlfisher Created 'Jolly Sockings' are Stuffed with Essential Gifts
Laura McQuarrie — December 22, 2017 — Social Good
References: pearlfisher & packagingoftheworld
In place of making holiday stockings, creative agency Pearlfisher designed 'Jolly Sockings' to benefit the homeless, bringing awareness to the fact that socks are some of the most needed and least donated items. Just like a classic Christmas stocking, the Jolly Sockings are stuffed with a variety of gifts, but with a focus on practicality.
In partnership with The Bowery Mission in New York and Hamilton Families in San Francisco, Pearlfisher will be donating more than 1,000 socks and other essentials to those in need. Overseas, the Jolly Sockings will also be handed out at St Mungo’s in the UK and by The Salvation Army in Copenhagen. With such a great response so far from its charity partners, Pearlfisher notes that "We look forward to making Jolly Sockings an annual campaign whose reach gets even bigger and more impactful."
In partnership with The Bowery Mission in New York and Hamilton Families in San Francisco, Pearlfisher will be donating more than 1,000 socks and other essentials to those in need. Overseas, the Jolly Sockings will also be handed out at St Mungo’s in the UK and by The Salvation Army in Copenhagen. With such a great response so far from its charity partners, Pearlfisher notes that "We look forward to making Jolly Sockings an annual campaign whose reach gets even bigger and more impactful."
Trend Themes
1. Charitable Gifting - Opportunity for companies to create products or initiatives that combine charitable giving with consumer goods.
2. Practical Gifts - Growing demand for practical and essential items as gifts, rather than purely novelty or luxury items.
3. Localized Philanthropy - Increasing focus on supporting local communities and organizations through philanthropic efforts.
Industry Implications
1. Creative Agencies - Creative agencies can explore innovative ways to integrate charity and social responsibility into advertising and design projects.
2. Retail - Retailers can consider partnerships with charitable organizations to create purpose-driven product lines.
3. Non-profit Organizations - Non-profit organizations can leverage the concept of practical gifts to engage donors and deliver tangible social impact.
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