The Ugly Sweater Sweater Line is a Hot and Festive Fashion Choice
Alyson Wyers — November 30, 2017 — Fashion
References: uglysweatersweater & designtaxi
These holiday sweatshirts are perfect for ugly Christmas sweater parties you may have lined up this festive season. Designed by Kevin Knutson and Eric Drommerhausen, the Ugly Sweater Sweater range includes three holiday sweatshirts with different Christmassy designs that look like sweat stains.
Described as "a long-sleeved sweatshirt designed with holiday-themed sweat stain patterns," the apparel is a more monochromatic and much grosser take on the ugly sweater tradition. Shoppers have a choice between the Gingerbro, the Sappy Tree or the Abominable Snowperson. In addition to a gingerbread man, Christmas tree or snowman print, each of the gray sweatshirts also has prominent artificial armpit stains.
The clothing is perfect for people who don't want to sweat over what to wear over the holidays and want to keep huggers at bay.
Described as "a long-sleeved sweatshirt designed with holiday-themed sweat stain patterns," the apparel is a more monochromatic and much grosser take on the ugly sweater tradition. Shoppers have a choice between the Gingerbro, the Sappy Tree or the Abominable Snowperson. In addition to a gingerbread man, Christmas tree or snowman print, each of the gray sweatshirts also has prominent artificial armpit stains.
The clothing is perfect for people who don't want to sweat over what to wear over the holidays and want to keep huggers at bay.
Trend Themes
1. Ugly Sweater Trend - Disruptive innovation opportunities in the fashion industry include creating unique and unconventional designs for holiday-themed sweatshirts.
2. Monochromatic Fashion - Disruptive innovation opportunities in the fashion industry include exploring the use of monochromatic colors and unconventional patterns in clothing designs.
3. Novelty Apparel - Disruptive innovation opportunities in the fashion industry include designing and manufacturing clothing with gross or unconventional themes for specific occasions.
Industry Implications
1. Fashion Industry - The fashion industry can explore disruptive innovation opportunities by incorporating unique and unconventional designs in clothing lines for different occasions.
2. Apparel Manufacturing Industry - The apparel manufacturing industry can capitalize on disruptive innovation opportunities by producing novelty-themed clothing items for specific events or celebrations.
3. Holiday Retail Industry - The holiday retail industry can seize disruptive innovation opportunities by stocking and promoting unconventional and novelty apparel for festive occasions.
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