The Made by Google Pop-Up Makes Printed Pixel Phone Sweaters
Laura McQuarrie — December 29, 2016 — Tech
References: popup.withgoogle & digitaltrends
Not too long ago, Google opened the doors to its Made by Google pop-up shop in New York City, which was also referred to as the #PixelSweater pop-up for the holidays.
People were invited to visit the shop and have a small-scale sweater made for their device by a 3D printer. The first 150 people to visit the holiday pop-up were treated to a real ugly Christmas sweater, as well as one for their phone, made by a 3D knitting machine with yarn.
Whether or not a consumer owned a Google Pixel phone already, visiting the #PixelSweater pop-up gave them the chance to take home treats like sweater-shaped cookiea, a Pixel-sized smartphone sweater, a human-sized sweater, a Pixel phone or for a very lucky person, a combination of these items.
People were invited to visit the shop and have a small-scale sweater made for their device by a 3D printer. The first 150 people to visit the holiday pop-up were treated to a real ugly Christmas sweater, as well as one for their phone, made by a 3D knitting machine with yarn.
Whether or not a consumer owned a Google Pixel phone already, visiting the #PixelSweater pop-up gave them the chance to take home treats like sweater-shaped cookiea, a Pixel-sized smartphone sweater, a human-sized sweater, a Pixel phone or for a very lucky person, a combination of these items.
Trend Themes
1. 3D Printing Personalized Items - The trend of 3D printing personalized items is growing and can be applied to other products beyond phone sweaters.
2. Combining Fashion and Technology - The intersection of fashion and technology can create unique and memorable customer experiences, such as Google's #PixelSweater pop-up.
3. Branded Holiday Pop-up Shops - More companies can leverage the holiday season to create branded pop-up shops that offer unique experiences and exclusive merchandise to consumers.
Industry Implications
1. Fashion and Apparel - The fashion industry can leverage 3D printing technology to create personalized and sustainable products, and incorporate technology to create unique customer experiences.
2. Consumer Electronics - Companies in the consumer electronics industry can explore opportunities to combine technology and fashion, and create unique experiences for customers through pop-up shops or other experiential marketing tactics.
3. Hospitality and Event Planning - The hospitality and event planning industry can leverage pop-up shops or other experiential marketing tactics to create memorable experiences for guests, particularly during the holiday season.
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