The New Pepperoni Rolls from Papa Johns Put a Bite-Sized Twist on Pizza
Katherine Pendrill — April 27, 2016 — Lifestyle
References: papajohns & brandeating
Papa John's recently expanded its appetizer menu with the addition of Pepperoni Rolls. Following in the footsteps of chains such as Pizza Hut, the new menu item caters to a growing number of consumers looking for bite-sized dishes that are easy to share with others.
The new Pepperoni Rolls consist of pepperoni, Asiago cheese, Fontina cheese and provolone cheese mixed with ranch sauce and rolled in fresh pizza dough. The bite-sized pizzas are then baked to give them a crispy exterior. Each order contains six rolls and comes with a dipping sauce of choice on the side.
The new appetizer is only available for a limited time, meaning fans will have to act fast to get their hands on the bite-sized pizzas.
The new Pepperoni Rolls consist of pepperoni, Asiago cheese, Fontina cheese and provolone cheese mixed with ranch sauce and rolled in fresh pizza dough. The bite-sized pizzas are then baked to give them a crispy exterior. Each order contains six rolls and comes with a dipping sauce of choice on the side.
The new appetizer is only available for a limited time, meaning fans will have to act fast to get their hands on the bite-sized pizzas.
Trend Themes
1. Bite-sized Food - Opportunity for companies to create innovative and convenient bite-sized dishes that cater to consumers' desire for easy sharing and snacking.
2. Expanded Appetizer Menus - Opportunity for restaurants to innovate their menu offerings by expanding their appetizer selection to include unique and indulgent options like pepperoni rolls.
3. Limited Time Offerings - Opportunity for businesses to create a sense of urgency and exclusivity by introducing limited time products or menu items that drive customer interest and sales.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of bite-sized food by creating and marketing innovative bites and appetizers to attract customers looking for convenient and shareable options.
2. Frozen Food - Frozen food companies can develop and market frozen versions of popular bite-sized appetizers like pepperoni rolls to meet the demand for easy, ready-to-eat snacks.
3. Casual Dining - Casual dining restaurants can enhance their appetizer menus by introducing unique and indulgent options like pepperoni rolls, targeting customers who enjoy sharing small plates and trying new flavors.
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