California Donuts' Latest Service Lets Consumers Design Their Dessert
Jana Pijak — April 21, 2015 — Lifestyle
References: cadonuts
California Donuts' custom dessert service puts consumers in the design driver's seat. The confectioner gives fans a chance to order personalized desserts that will look striking while satisfying their sweet tooth. From bacon-infused donut cakes to letter and number-shaped desserts, California Donuts' custom treats are a great idea for work or birthday parties and are a favorite at millennial wedding with a non-traditional dessert bar.
Fans of the lettered donut variety can purchase starters of 6 letter words at a $20 rate and will pay up to $40 for an order that features 27 characters of edible text. Each of the company's confections measure 3.5" in height and can be ordered in store or online. The growing popularity of bespoke retail is not only present in the fashion industry but is also becoming prevalent in food markets.
Fans of the lettered donut variety can purchase starters of 6 letter words at a $20 rate and will pay up to $40 for an order that features 27 characters of edible text. Each of the company's confections measure 3.5" in height and can be ordered in store or online. The growing popularity of bespoke retail is not only present in the fashion industry but is also becoming prevalent in food markets.
Trend Themes
1. Customization of Desserts - California Donuts' custom dessert service allows consumers to design their own personalized desserts, tapping into the growing trend of customization in the food industry.
2. Non-traditional Dessert Bars - Millennial weddings are embracing the idea of non-traditional dessert bars, creating opportunities for confectioners to showcase unique and personalized treats.
3. Bespoke Retail in Food Markets - The trend of bespoke retail, commonly seen in the fashion industry, is now making its way into the food market, offering consumers the ability to personalize their food experiences.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of customizing desserts to create innovative products and experiences.
2. Event Planning - Event planners can incorporate the concept of non-traditional dessert bars into their offerings, providing guests with unique and memorable dessert experiences.
3. E-commerce - The rise of online ordering for custom desserts presents opportunities for the e-commerce industry to cater to consumer demand and streamline the customization process.
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