The Matzo Project is Making Small-Batch Matzo in Bold New Flavors
Katherine Pendrill — April 18, 2016 — Lifestyle
References: matzoproject & food52
With Passover just around the corner, The Matzo Project has released a line of small-batch matzo in unexpected flavors. While matzo has long been a Passover staple, it is often bland and flavorless with a texture similar to that of cardboard. This company is trying to turn matzo into a crave-worthy dish by giving the bread a boost of flavor.
The Matzo Project was founded by Ashley Albert and Kevin Rodriguez in order to make matzo "something that people wouldn't compare to cardboard." As a result, the duo has released a line of small-batch 'beta matzo,' which as been rolled, cut and toasted by hand. The matzo comes in bold and unexpected flavors, including salted, everything and cinnamon sugar. There is even a dessert-centric buttercrunch matzo in milk chocolate pecan and white chocolate cinnamon pecan.
The flavored matzo quickly sold out of all New York City locations, demonstrating the strong demand for artisanal products that cater to Jewish consumers.
The Matzo Project was founded by Ashley Albert and Kevin Rodriguez in order to make matzo "something that people wouldn't compare to cardboard." As a result, the duo has released a line of small-batch 'beta matzo,' which as been rolled, cut and toasted by hand. The matzo comes in bold and unexpected flavors, including salted, everything and cinnamon sugar. There is even a dessert-centric buttercrunch matzo in milk chocolate pecan and white chocolate cinnamon pecan.
The flavored matzo quickly sold out of all New York City locations, demonstrating the strong demand for artisanal products that cater to Jewish consumers.
Trend Themes
1. Artisanal Matzo - The Matzo Project's small-batch, bold-flavored matzo is disrupting the traditional market with its artisanal approach.
2. Flavorful Passover Staples - The Matzo Project's innovative flavors and texture enhancements are transforming the traditionally bland matzo into a crave-worthy Passover essential.
3. Demand for Specialty Jewish Foods - The success of The Matzo Project's artisanal matzo highlights the growing market for high-quality, specialty Jewish food products.
Industry Implications
1. Artisanal Food Production - The Matzo Project's small-batch matzo demonstrates opportunities for artisanal food producers to create unique, high-quality products that stand out in the market.
2. Passover Food Market - The Matzo Project's flavorful matzo opens up innovation opportunities in the Passover food market, where traditionally bland and repetitive options prevail.
3. Jewish Food and Beverage Industry - The success of The Matzo Project's artisanal matzo highlights the potential for growth and innovation within the Jewish food and beverage industry.
1.4
Score
Popularity
Activity
Freshness
