P.F. Chang's 'Farm to Wok' Menu Emphasizes Freshness
Laura McQuarrie — July 27, 2016 — Lifestyle
References: pfchangs & brandeating
To spotlight the freshness and ingenuity that goes into its dishes that are made from scratch, P.F. Chang's is launching a unique new wok menu.
The 'Farm to Wok' menu is an embodiment of the restaurant's philosophy: "clean ingredients, purposeful recipes and the power of a fiery wok." Items on the menu include: Singapore Firecracker Chicken, Wok-Charred Brussels Sprouts, Cauliflower Tempura, and Hunan Dragon Wings. To build excitement around the fresh new wok menu, P.F. Chang's is giving people the chance to enjoy a Singapore Firecracker Chicken entree for free when they redeem the limited-time offer from its website.
The theme of this menu are also being extended to drinks, with a "Garden to Glass beverage philosophy." Drinks like the Anejo Buzz, Honey Thyme G&T and Cucumber Collins are handcrafted with regionally sourced ingredients.
The 'Farm to Wok' menu is an embodiment of the restaurant's philosophy: "clean ingredients, purposeful recipes and the power of a fiery wok." Items on the menu include: Singapore Firecracker Chicken, Wok-Charred Brussels Sprouts, Cauliflower Tempura, and Hunan Dragon Wings. To build excitement around the fresh new wok menu, P.F. Chang's is giving people the chance to enjoy a Singapore Firecracker Chicken entree for free when they redeem the limited-time offer from its website.
The theme of this menu are also being extended to drinks, with a "Garden to Glass beverage philosophy." Drinks like the Anejo Buzz, Honey Thyme G&T and Cucumber Collins are handcrafted with regionally sourced ingredients.
Trend Themes
1. Farm-to-wok Menu - Opportunity for restaurants to provide customers with fresh ingredients and unique dishes made with a fiery wok.
2. Regional Sourcing - Opportunities for food and beverage industries to focus on locally sourcing ingredients for a fresh and authentic experience.
3. Scratch Cooking - Opportunities for industries to market dishes that are made from scratch and highlight the freshness and ingenuity of their ingredients in an effort to appeal to health-conscious consumers.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the trend of fresh ingredients by offering unique and authentic dishes that appeal to health-conscious consumers.
2. Food Industry - Opportunities for businesses in the food industry to focus on locally sourcing ingredients for a fresh and authentic experience.
3. Beverage Industry - The trend towards regional sourcing in drinks present opportunities for businesses in the beverage industry to provide handcrafted cocktails made with fresh ingredients.
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