Big Belly Band is a Homemade Beer Boasting Dynamic Packaging
Rebecca Byers — October 13, 2015 — Lifestyle
References: behance.net & lovelypackage
An example of the homebrewery craze, Big Belly Band is a beer brewed by a group of Italian friends. Although just made for the enjoyment of friends and family, Big Belly Band got the professional treatment with a full branding scheme created by London-based graphic designer Daniele Simonelli.
After visiting the Guinness Brewery in Dublin on a group holiday, the friends were inspired to create a brew of their own at home. The IPA is packaged in a classic brown bottle with stopper and comes wrapped in paper brandishing the brand's colors (off-white and pale mustard yellow) as well as a life-sized image of a wrench.
The bottle designs and branding scheme for Big Belly Band stay true to the handcrafted, homemade-inspired values that motivated the group to explore the notion of the homebrewery.
After visiting the Guinness Brewery in Dublin on a group holiday, the friends were inspired to create a brew of their own at home. The IPA is packaged in a classic brown bottle with stopper and comes wrapped in paper brandishing the brand's colors (off-white and pale mustard yellow) as well as a life-sized image of a wrench.
The bottle designs and branding scheme for Big Belly Band stay true to the handcrafted, homemade-inspired values that motivated the group to explore the notion of the homebrewery.
Trend Themes
1. Homebrewery Craze - The rise of homebrewing among consumers presents opportunities for graphic designers to create unique and visually appealing branding schemes for homemade beers.
2. Handcrafted Packaging Design - Designers can create handcrafted packaging designs for homemade products that appeal to consumers looking for unique and artisanal products.
3. Specialty Beer Market - The growth of specialty beer market provides opportunities for homebrewers to create unique blends and flavors that cater to specific consumer preferences.
Industry Implications
1. Graphic Design - Graphic designers can capitalize on the rising trend of homemade breweries by creating visually appealing branding schemes and packaging designs for homebrewers.
2. Craft Beer - The growth of the craft beer industry provides opportunities for homebrewers to showcase their products alongside established brands and appeal to consumers who value unique and artisanal products.
3. Homebrewing Equipment - The increasing interest in homebrewing creates opportunities for the development and sale of homebrewing equipment and supplies, catering to a growing consumer base.
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