Zola streamlines the gifting process to make weddings easier
Riley von Niessen — August 23, 2017 — Lifestyle
Zola is a wedding company that offers a wide range of services to make the planning and registry experience a whole lot smoother.
In addition to offering competitive prices, Zola can act as a 'Registry Advisor' to help couples and their guests navigate the website and all the services that are available through it. A few of these include a 'Thank-You Manager' that ensures every guest is acknowledged for the gifts that they send, and even a 'Group Gifting' option that gives guests the chance to contribute to a larger item that the couple has in mind, rather than stressing over buying their own. Unlike its competitors, Zola also gives guests the option to gift Airbnb gift cards that couples can use towards their honeymoons.
Apart from simplifying contact between couples and their guests, Zola offers personalized pages that reflect a couple's unique theme and style, and an app that makes its services easy to access on the go.
In addition to offering competitive prices, Zola can act as a 'Registry Advisor' to help couples and their guests navigate the website and all the services that are available through it. A few of these include a 'Thank-You Manager' that ensures every guest is acknowledged for the gifts that they send, and even a 'Group Gifting' option that gives guests the chance to contribute to a larger item that the couple has in mind, rather than stressing over buying their own. Unlike its competitors, Zola also gives guests the option to gift Airbnb gift cards that couples can use towards their honeymoons.
Apart from simplifying contact between couples and their guests, Zola offers personalized pages that reflect a couple's unique theme and style, and an app that makes its services easy to access on the go.
Trend Themes
1. Personalized Registry Services - Opportunity to create customized experiences for customers, allowing them to tailor their wedding day to their specific tastes.
2. Group Gifting - Potential for innovation in creating platforms that allow guests to chip in for large ticket items and to simplify the gifting experience for the couples.
3. Experiential Gifting - Room for growth in creating options that allow couples to register for more experiential gifts, like travel vouchers or experiences, instead of traditional physical items.
Industry Implications
1. Wedding Industry - Opportunity to innovate and simplify the wedding planning and gifting process.
2. Gift Registry Industry - Chances for companies to improve on current models and create more personalized, easy-to-use platforms for customers.
3. Travel Industry - Potential for collaboration between travel and wedding companies by offering incentives and deals for honeymoon travel, accommodation and experiential activities.
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