SoulCycle Teamed Up with Zola for a Special Wedding Registry Offer
Katherine Pendrill — August 24, 2017 — Lifestyle
References: zola & prnewswire
As fitness has become a top priority for many young people, the wedding registry platform Zola has teamed up with SoulCycle for an exclusive wedding registry offer.
With Zola, couples can now select the option to include SoulCycle classes as part of their wedding registry. These classes involve SoulCycle's famous spinning workouts, which are designed to tone muscle and build strength through high-intensity cardio. Guests can help couples achieve their fitness goals by selecting 20 or 30 class packages from the brand. There is also an option called 'group gifting,' which allows guests to contribute to part of the cost instead of purchasing the SoulCycle offerings in their entirety.
Not unusual in today's health-conscious culture, the exclusive wedding registry offer is described as "ideal for couples who love to work out together, or brides and grooms who want to break a sweat with their wedding party before the big day."
With Zola, couples can now select the option to include SoulCycle classes as part of their wedding registry. These classes involve SoulCycle's famous spinning workouts, which are designed to tone muscle and build strength through high-intensity cardio. Guests can help couples achieve their fitness goals by selecting 20 or 30 class packages from the brand. There is also an option called 'group gifting,' which allows guests to contribute to part of the cost instead of purchasing the SoulCycle offerings in their entirety.
Not unusual in today's health-conscious culture, the exclusive wedding registry offer is described as "ideal for couples who love to work out together, or brides and grooms who want to break a sweat with their wedding party before the big day."
Trend Themes
1. Fitness Wedding Registries - The trend of including fitness-related items in wedding registries has increased, creating opportunities for brands to partner with wedding registry platforms.
2. Exclusive Experiences - Offering exclusive fitness experiences as part of wedding registries, such as SoulCycle classes, creates a unique selling point for businesses and adds value to the registry experience for couples and guests.
3. Group Gifting - Group gifting options for fitness experiences and products are becoming more popular, allowing guests to contribute to the cost and creating opportunities for businesses to offer flexible payment options.
Industry Implications
1. Fitness - Fitness brands that offer exclusive experiences, classes, or products can partner with wedding registry platforms to expand their reach and offer their services as gifts.
2. Wedding Registry - Wedding registry platforms can partner with fitness brands to offer unique and exclusive experiences, creating more value for couples and guests and setting themselves apart from competitors.
3. E-commerce - E-commerce businesses that offer flexible payment options, such as group gifting, can partner with wedding registry platforms to expand their offerings and attract more customers.
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