'Heartful.ly' Helps Couples Support Different Charitable Projects
Katherine Pendrill — August 23, 2017 — Social Good
References: youtu.be & washingtonpost
With its mission to show couples that "your wedding can change lives," Heartful.ly is changing the gift registry game. Instead of appliances and linens, the online platform is giving couples an easy way to support their favorite causes.
Heartful.ly is a gifting platform started by a former Peace Corps Volunteer named Kate Glantz. Glantz felt that big life events such as weddings are great occasions to give back and thus created a platform that would make it easier for couples to do just that. All that couples need to do is set up a Heartful.ly registry, select one of the charitable projects from the platform's carefully vetted list, share the registry with guests, and then watch the donations roll in. After the wedding, both the couples and the guests will even receive an update on the project so they can see how their donations have made an impact.
Heartful.ly is a gifting platform started by a former Peace Corps Volunteer named Kate Glantz. Glantz felt that big life events such as weddings are great occasions to give back and thus created a platform that would make it easier for couples to do just that. All that couples need to do is set up a Heartful.ly registry, select one of the charitable projects from the platform's carefully vetted list, share the registry with guests, and then watch the donations roll in. After the wedding, both the couples and the guests will even receive an update on the project so they can see how their donations have made an impact.
Trend Themes
1. Charitable Wedding Registries - Opportunity for businesses to create online platforms that allow couples to support charitable projects through their wedding registries.
2. Social Impact Gifting - Opportunity for companies to create gifting platforms that enable individuals to support causes and make a positive social impact.
3. Transparent Donation Tracking - Opportunity for businesses to develop systems that provide regular updates on the impact of donations, fostering transparency and accountability.
Industry Implications
1. E-commerce - E-commerce companies can tap into the growing demand for charitable wedding registries by offering dedicated platforms and services.
2. Event Planning - Event planning companies can incorporate charitable wedding registries into their services, providing couples with an opportunity to give back while planning their special day.
3. Nonprofit and Social Organizations - Nonprofit and social organizations can collaborate with wedding registries to offer pre-vetted charitable projects, expanding their reach and impact.
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