This Company Sends Personal Shoppers Directly to Customers
Katherine Pendrill — February 2, 2016 — Fashion
References: boonandgable & techcrunch
'Boon+Gable' is a new service that sends personal shoppers directly to your home. While there are a number of services that provide virtual stylist, these companies do not provide in-person consultations. Boon+Gable is trying to change the way consumers shop by personalizing the clothing subscription industry.
Unlike other clothing subscription services, Boon+Gable does not rely on surveys or online profiles to determine what items the customer might like. Instead, Boon+Gable provides in-person consultations to try and better understand the needs of the customer. The service works by sending a personal shopper directly to the home of the customer. The stylist will then go through the customer's closet and bring them different options for items they might like to try on. If the customer likes the items the stylist has brought, they can purchase them. The idea is that each visit will help the stylist get a better understanding of the customer's preferences so they can pick out more appropriate garments each time.
Unlike other clothing subscription services, Boon+Gable does not rely on surveys or online profiles to determine what items the customer might like. Instead, Boon+Gable provides in-person consultations to try and better understand the needs of the customer. The service works by sending a personal shopper directly to the home of the customer. The stylist will then go through the customer's closet and bring them different options for items they might like to try on. If the customer likes the items the stylist has brought, they can purchase them. The idea is that each visit will help the stylist get a better understanding of the customer's preferences so they can pick out more appropriate garments each time.
Trend Themes
1. Personalized Shopping - Boon+Gable is disrupting the clothing subscription industry by providing in-person consultations to personalize the shopping experience.
2. Experiential Retail - Offering in-home consultations and personalized styling services is a disruptive innovation opportunity for retailers to enhance the shopping experience.
3. Customer-centric Services - Providing in-person consultations and taking the time to understand customer needs before recommending products is an innovative way to offer customer-centric services.
Industry Implications
1. Retail - Boon+Gable's disruptive business model is relevant to the retail industry as they are changing the way people shop for clothes.
2. Fashion - The fashion industry can innovate by providing personalized styling services that go beyond online profiles, surveys and unlimited monthly subscriptions.
3. Beauty and Wellness - The beauty and wellness industry can follow Boon+Gable’s lead by offering personalized consultations and at-home services for customers who prefer not to go to salons or spas.
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