'Shop With Meaning' Sells Socially-Responsible Items with a Story
Bianca — January 24, 2012 — Social Good
References: shopwithmeaning.org
Every day, ShopWithMeaning.org highlights an online store that sells products that give a donation for each item purchased. They also have an online marketplace for socially responsible merchandise, where "every item tells a story."
The site is broken down into four categories -- One for One, Socially Responsible Products, Fair Trade and Eco Friendly. Stores currently featured on Shop With Meaning include TOMS Shoes, United Blue, Warby Parker, Sseko Designs, Moral Fibers, Punjammies, WeWOOD, Sevenly, among many others.
To top it off, 20% from every item purchased in their online marketplace is donated to the charity of the customers' choice, and 10% goes toward helping promote Shop With Meaning. The platform also lets entrepreneurs sell their items, allowing them to list them on the site for free, and keep 70% of the sale price (the other 30% going to the aforementioned charities and marketing initiatives).
Contact Information
Shop With Meaning website
Shop With Meaning on Twitter
Shop With Meaning on Facebook
The site is broken down into four categories -- One for One, Socially Responsible Products, Fair Trade and Eco Friendly. Stores currently featured on Shop With Meaning include TOMS Shoes, United Blue, Warby Parker, Sseko Designs, Moral Fibers, Punjammies, WeWOOD, Sevenly, among many others.
To top it off, 20% from every item purchased in their online marketplace is donated to the charity of the customers' choice, and 10% goes toward helping promote Shop With Meaning. The platform also lets entrepreneurs sell their items, allowing them to list them on the site for free, and keep 70% of the sale price (the other 30% going to the aforementioned charities and marketing initiatives).
Contact Information
Shop With Meaning website
Shop With Meaning on Twitter
Shop With Meaning on Facebook
Trend Themes
1. Socially Responsible E-commerce - The rise of online marketplaces that sell socially responsible products and donate a portion of proceeds to charity creates opportunities for businesses to engage consumers and promote their altruistic values.
2. One-for-one Business Model - The one-for-one business model, popularized by companies like TOMS Shoes, is being adopted by online marketplaces, providing a disruptive innovation opportunity for businesses to make a positive social impact while generating sales.
3. Promoting Ethical Consumption - Online marketplaces for fair trade, eco-friendly, and socially responsible products are empowering consumers to make ethical purchasing decisions, presenting opportunities for businesses to market their products as sustainable and socially-conscious.
Industry Implications
1. E-commerce - The e-commerce industry can tap into the trend of socially responsible online marketplaces, leveraging the power of online platforms to connect consumers with ethical products and promote social causes.
2. Fashion - The fashion industry can embrace the one-for-one business model and partner with online marketplaces to offer socially responsible apparel and accessories, appealing to conscious consumers who want to make a difference.
3. Social Entrepreneurship - The social entrepreneurship industry can benefit from online marketplaces that provide a platform for entrepreneurs to sell their socially responsible products, enabling them to reach a wider audience and amplify their impact.
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