Domino's Now Offers Its Own Online Wedding Registry for Couples
Katherine Pendrill — February 13, 2017 — Lifestyle
References: dominosweddingregistry & brandeating
For couples who share a deep love of pizza, Domino's has launched its very own online wedding registry. Whether it is for the bachelorette party or the big day itself, pizza-loving brides and grooms can ensure that they get to enjoy a delicious slice on their special day.
Domino's online wedding registry is a handy tool "for couples who prefer delicious melty cheese to crystal gravy boats." Couple simply create a new registry and choose their pizza of choice. They can then choose their ideal pizza-feasting occasion from options such as 'The Wedding Night,' 'Cater the Bachelorette Party' or 'Thank You Card-a-thon.' Couples can then share their registry on social media so that wedding guests can contribute. Finally, all gifts are sent to the couple as Domino's eGift cards for easy spending.
Domino's online wedding registry is a handy tool "for couples who prefer delicious melty cheese to crystal gravy boats." Couple simply create a new registry and choose their pizza of choice. They can then choose their ideal pizza-feasting occasion from options such as 'The Wedding Night,' 'Cater the Bachelorette Party' or 'Thank You Card-a-thon.' Couples can then share their registry on social media so that wedding guests can contribute. Finally, all gifts are sent to the couple as Domino's eGift cards for easy spending.
Trend Themes
1. Online Wedding Registries - Disruptive innovation opportunity: Develop a platform that allows couples to create customizable online wedding registries for niche interests.
2. Food-based Wedding Registries - Disruptive innovation opportunity: Create a platform for couples to create wedding registries focused on their favorite food and dining experiences.
3. Social Media Sharing of Wedding Registries - Disruptive innovation opportunity: Build a social media integration tool that allows couples to easily share their wedding registries with friends and family.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop new and innovative ways for restaurants and food chains to tap into the wedding market by offering unique food-based services.
2. E-commerce - Disruptive innovation opportunity: Create a specialized e-commerce platform that caters to unique wedding registry preferences, such as niche food items and experiences.
3. Social Media Marketing - Disruptive innovation opportunity: Develop social media marketing strategies and tools specifically tailored for wedding vendors, allowing them to target couples with personalized and unique registry options.
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