Grooming brands are expanding their collections to be more inclusive
Trend - Brands in the male grooming space are empowering the LGBTQ+ community with a variety of products and initiatives. By launching gender-fluid collections, these companies are creating more inclusive environments by affirming trans and non-binary consumers, while also working toward breaking gender stigma among male consumers.
Insight - Individuals no longer want to be reduced to specific categories based on gender or age, because they feel this is too restrictive. As consumers become more confident in expressing themselves and their identities, they begin demanding that such products, which are often gender-binary, be rethought in seamless ways to allow for more diverse and inclusive use.
Insight - Individuals no longer want to be reduced to specific categories based on gender or age, because they feel this is too restrictive. As consumers become more confident in expressing themselves and their identities, they begin demanding that such products, which are often gender-binary, be rethought in seamless ways to allow for more diverse and inclusive use.
Workshop Question - How could your brand become more inclusive?
Trend Themes
1. Gender-inclusive Products - Brands in the male grooming space are empowering the LGBTQ+ community with a variety of gender-inclusive products and initiatives.
2. Body-positive Grooming - Brands are breaking down gender barriers and promoting body positivity through nonconforming grooming products that challenge traditional masculinity.
3. Sustainable Beauty - Brands are creating sustainable unisex products that are safe for the body and the environment.
Industry Implications
1. Beauty and Personal Care - Business professionals can reference the beauty and personal care industry for innovative gender-inclusive and sustainable product design opportunities.
2. Marketing and Advertising - Brands are creating marketing campaigns that promote inclusivity and body positivity, providing business professionals with opportunities for disruptive advertising and repositioning traditional products.
3. Fashion and Accessory Design - Designers are creating gender-neutral fashion and accessory designs that promote inclusivity and offer business professionals opportunities for innovative product development.
