Non Gender Specific Debuted 'The Brand for All Humans' Campaign
Grace Mahas — September 30, 2020 — Social Good
References: nongenderspecific
Non Gender Specific, the skincare brand beloved for its inclusive position, recently launched a new campaign, called 'The Brand for All Humans,' alongside its newest product addition — the Everything Moisturizer. The campaign showcases how the brand believes that skincare products should no be "so rigidly defined by gender" and creates all-natural, multi-use products designed for everyone.
True to its sustainable and inclusive ethos, the Non Gender Specific Everything Moisturizer is crafted for all skin and is infused with twenty-three powerful botanicals and natural oils that support a glowing radiant complexion. The Everything Moisturizer can be worn at the start of the day under makeup or sunscreen or before bed. The new offering is available exclusively at Credo Beauty for $58.
Image Credit: Non Gender Specifc
True to its sustainable and inclusive ethos, the Non Gender Specific Everything Moisturizer is crafted for all skin and is infused with twenty-three powerful botanicals and natural oils that support a glowing radiant complexion. The Everything Moisturizer can be worn at the start of the day under makeup or sunscreen or before bed. The new offering is available exclusively at Credo Beauty for $58.
Image Credit: Non Gender Specifc
Trend Themes
1. Gender-neutral Skincare - Disruptive innovation opportunity: Create gender-neutral skincare products that cater to all individuals, regardless of gender identity.
2. Inclusive Skincare Campaigns - Disruptive innovation opportunity: Develop inclusive marketing campaigns that challenge traditional gender norms and target a diverse audience.
3. Multi-use Skincare Products - Disruptive innovation opportunity: Design multi-functional skincare products that can be used for different purposes throughout the day.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Introduce new skincare lines that prioritize inclusivity and offer gender-neutral options.
2. Beauty - Disruptive innovation opportunity: Innovate beauty industry norms by creating inclusive marketing initiatives that celebrate diversity and challenge gender stereotypes.
3. Retail - Disruptive innovation opportunity: Establish retail spaces that specialize in gender-neutral skincare products and promote inclusivity in the beauty industry.
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