Makeup products are infused with collagen to boost appearance
Trend - With many brands in the cosmetic industry merging their products with ingredients common in the skincare space, collagen-infused makeup products are increasingly popular. Whether in the form of lipsticks or foundations, these products contain various forms of collagen that both conceal imperfections and boost the skin's health.
Insight - As North American consumers increasingly value their skincare as part of their preference for "self-care" routines, they're increasingly looking for products that offer multiple benefits. Despite the mental and physical benefits of self-care, consumers' personal and professional lives can impede on the efficacy of the routines they're trying to establish. Thus, offering multiple benefits in one product empowers consumers to maintain their routines despite their day-to-day.
Insight - As North American consumers increasingly value their skincare as part of their preference for "self-care" routines, they're increasingly looking for products that offer multiple benefits. Despite the mental and physical benefits of self-care, consumers' personal and professional lives can impede on the efficacy of the routines they're trying to establish. Thus, offering multiple benefits in one product empowers consumers to maintain their routines despite their day-to-day.
Workshop Question - Consider how your brand could boost the benefit of its product/service?
Trend Themes
1. Collagen in Cosmetics - The trend of incorporating collagen in makeup products is gaining popularity as consumers seek multipurpose self-care solutions.
2. Vegan Collagen - Brands are increasingly using vegan sources of collagen in their products to appeal to eco-conscious consumers.
3. Dual-purpose Makeup - As consumers look for products with multiple benefits, makeup products that also offer skincare benefits are becoming popular.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry is the primary industry impacted by the trend of incorporating collagen in their products.
2. Vegan Products - The development of vegan collagen and vegan products with collagen-infused formulas is creating exciting opportunities in the vegan industry.
3. Self-care - The trend of multipurpose makeup and skincare products is part of the larger self-care industry which seeks to deliver multiple holistic benefits to consumers.
