European Wax Center's 'Glow It' Builds Color & Inhibits Hair Growth
Laura McQuarrie — April 5, 2019 — Fashion
Tanning and waxing naturally seem to go together and European Wax Center created a two-in-one bronzing lotion that also helps to slow the growth of hair in between waxes. The Glow It Gradual Body Lotion may seem like just a bottle of body bronzer, but it is specifically called out as a "hair growth minimizer" on the front of the tube.
Over time, the topical product helps the skin to develop a gradual, buildable tan and help to reduce the amount of shaving and waxing that one needs to do to maintain smooth skin. The product is offered in both Fair to Medium and Medium to Tan options, which provide a streak-free finish with a blurring effect.
European Wax Center's Strut Smoothly skincare collection also includes a Slow It body wash and a regular body lotion to minimize hair growth in between waxes.
Over time, the topical product helps the skin to develop a gradual, buildable tan and help to reduce the amount of shaving and waxing that one needs to do to maintain smooth skin. The product is offered in both Fair to Medium and Medium to Tan options, which provide a streak-free finish with a blurring effect.
European Wax Center's Strut Smoothly skincare collection also includes a Slow It body wash and a regular body lotion to minimize hair growth in between waxes.
Trend Themes
1. Multipurpose Beauty Products - The trend of creating beauty products that have multiple benefits like the Glow It Gradual Body Lotion is an opportunity for companies to offer convenient and time-saving options to consumers.
2. Hair Growth Inhibitors - The incorporation of hair growth inhibitors in products like the Slow It body wash and Glow It Gradual Body Lotion presents a disruptive innovation opportunity for the personal care industry to revolutionize traditional hair removal methods.
3. Gradual Tan - The trend of creating gradual tan products like the Glow It Gradual Body Lotion is a market opportunity that fulfills consumers' demand for a natural-looking, buildable, and safe tanning solution.
Industry Implications
1. Beauty and Personal Care - The developments in the Strut Smoothly skincare collection demonstrate the potential for the personal care industry to offer effective and innovative hair removal and tanning products.
2. Hair Removal Services - The incorporation of hair growth inhibitors in personal care products like the Slow It body wash and Glow It Gradual Body Lotion presents a disruptive opportunity for hair removal services to offer more extended-lasting and convenient hair-free results to clients.
3. Retail - Multipurpose beauty products like the Glow It Gradual Body Lotion have high revenue potential for retailers to promote and sell as option that saves consumers money and time.
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