KEYS Soulcare’s Soft Stay Brow Gel Boats a Strong and Flexible Hold
Kalin Ned — June 2, 2022 — Pop Culture
References: keyssoulcare
KEYS Soulcare—the dermatologist-approved beauty brand created with Alicia Keys and inspired by her skincare journey—boasts a handy clear eyebrow gel that promises to deliver fuller, more voluminous eyebrows. This nourishing product effortlessly addresses probably one of the hardest areas to sculpt and groom. Its lightweight formula provides "a strong-yet-flexible hold" while the infusion of bamboo and hibiscus flower extract works to bring hydrating benefits. One's eyebrows are bound to feel extra-soft after application.
KEYS Soulcare's clear eyebrow gel is fragrance-free, vegan, cruelty-free, and dermatologist-developed. The brand notes that the "soulcare benefit" of this product is that it "keeps you feeling calm and centered with brows that are softly set in place." Perhaps that is why the name of the product is simply 'Soft Stay Brow Gel.'
Image Credit: KEYS Soulcare
KEYS Soulcare's clear eyebrow gel is fragrance-free, vegan, cruelty-free, and dermatologist-developed. The brand notes that the "soulcare benefit" of this product is that it "keeps you feeling calm and centered with brows that are softly set in place." Perhaps that is why the name of the product is simply 'Soft Stay Brow Gel.'
Image Credit: KEYS Soulcare
Trend Themes
1. Clear Eyebrow Gels - Clear eyebrow gels with nourishing ingredients and strong-yet-flexible hold are on the rise, providing a disruptive innovation opportunity in the beauty and personal care industry.
2. Dermatologist-approved Beauty Brands - Dermatologist-approved beauty brands like KEYS Soulcare are trending as consumers prioritize product safety and efficacy, presenting a disruptive innovation opportunity for skincare and cosmetic brands.
3. Nourishing and Hydrating Ingredients - Beauty products containing nourishing and hydrating ingredients like bamboo and hibiscus flower extract are gaining popularity, offering disruptive innovation opportunities for natural and organic beauty brands.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry could capitalize on the trend of clear eyebrow gels with nourishing ingredients and strong-yet-flexible hold to create innovative products that cater to consumers' grooming needs.
2. Skincare - Dermatologist-approved beauty brands are disrupting the skincare industry, creating opportunities for companies to prioritize product safety and efficacy in their development and marketing strategies.
3. Natural and Organic Beauty - The trend of using soothing and nourishing ingredients like bamboo and hibiscus flower extract in beauty products presents an opportunity for natural and organic skincare and cosmetic brands to innovate and meet consumers' demands for clean and safe ingredients.
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