Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Assisted Crossing

Brands are finding ways to better pedestrian safety through tech and design

Trend - Road safety is a two-way responsibility, shared between vehicles and pedestrians. As many technological advancements are geared to increase driver awareness, some designers create solutions for the pedestrians themselves who might be distracted by technology or have a visual impairment. In this way, the risk of injury becomes diminished.

Insight - Avoiding injury and damage is a prime concern for many individuals in cities. As more people move from rural towns to metropolitan centers to pursue opportunities, the anxiety increases as the environment becomes hectic and distraction-prone due to the influx of people. This results in a demand for objects and tech that have the ability to effortlessly capture the attention of individuals, allowing them to be alert in situations where their safety might be at risk.
Workshop Question - How might your brand succeed in capturing the attention of the distracted consumer?
Trend Themes
1. Pedestrian Safety Tech - As safety concerns increase in metropolitan areas, demand for tech that aids pedestrian safety and keeps individuals aware in difficult situations is on the rise.
2. Illusory Road Markings - New road marking designs are being implemented to create the illusion of 3D crossings, helping capture attention of drivers and encouraging them to slow down.
3. Connected Infrastructure Solutions - As cities grow, there is a shift towards infrastructure solutions that connect pedestrians and vehicles, and detect oncoming and outgoing traffic to enhance safety.
Industry Implications
1. Transportation & Logistics Industry - The transportation industry can create new pedestrian safety solutions that include smart tech in cars, buses and other types of vehicles.
2. Urban Planning Industry - To design safer and more walkable cities, urban planners can utilize new pedestrian safety technology and innovative road markings.
3. Consumer Electronics Industry - Tech companies can develop new solutions such as smart headphones, sensors and AI-powered pedestrian crossing systems to help reduce pedestrian accidents.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
102,385 Total Clicks
Date Range:
Mar 18 — Jan 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

LED Projection Pedestrian Crossings
LED Projection Pedestrian Crossings
The Conceptual 'EyeLight' Street Pole Could Prevent Accidents
The conceptual ‘EyeLight’ street pole is designed as a solution for pedestrian crossings to help keep individuals safer in urban areas. Designed by Toni Samsoni, the street pole would... MORE
Car-Detecting Headphones
Car-Detecting Headphones
These New Smart Headphones Keep Users Aware of Oncoming Traffic
A set of new smart headphones have been developed by a team of scientists at the Columbia University’s Data Science Institute in a bid to help protect pedestrians from avoidable accidents.... MORE
Safety-Enhancing 3D Zebra Crossings
Safety-Enhancing 3D Zebra Crossings
Westminster City Council Adopts an Illusory Road Feature
In a bid to make the streets of London safer, the Westminster City Council places a 3D zebra crossing. The marking has a distinct illusory aesthetic and is intended to capture the attention of... MORE
Smartphone Zombie Protection Apps
Smartphone Zombie Protection Apps
'Assistant SZ' Uses AI to Save "Smartphone Zombies" from Falls
There’s an epidemic that’s spreading around the world that’s turning people into zombies, and rather than trying to stop it, ‘Assistant SZ’ is trying to proliferate it... MORE
Blind-Assisting Road Paints
Blind-Assisting Road Paints
A New Smart Paint is Being Used to Help Blind Students in Ohio
The crosswalk in front of the Ohio State School for the Blind features “smart paint” that helps the visually impaired safely cross the road. The white stripes of the crosswalk feature an... MORE
play_circle_filledAutomated Pedestrian Crossing Systems
Automated Pedestrian Crossing Systems
The Euroasfalt x 2sympleks 'SmartPass' Increases Safety
The Euroasfalt x 2sympleks ‘SmartPass’ pedestrian crossing has been created as an effective solution for urban areas that will enable increased safety for drivers and walkers alike.... MORE

Related Examples

All-in-One Guitar Amp Headphones
All-in-One Guitar Amp Headphones
The Boss Waza-Air Wireless Headset Lets Users Jam in Peace
Environment-Monitoring Headphones
Environment-Monitoring Headphones
The Sennheiser PXC 550-II Headphones Have NoiseGard Technology
Headphone-Equipped Desktop Speakers
Headphone-Equipped Desktop Speakers
The Conceptual 'Pats Speaker' Combines Popular Solutions
Futuristic Open-Ear Headphones
Futuristic Open-Ear Headphones
The 'UNUM' Headphones Balance the Digital World with the Real One
Audio-Optimizing Wireless Headsets
Audio-Optimizing Wireless Headsets
The Sennheiser RS 175 Wireless Headphone System is Responsive
Trackable Multimedia Headphones
Trackable Multimedia Headphones
The Skullcandy Crusher ANC Wireless Headphones are Robust
Automotive Audio Accessories
Automotive Audio Accessories
The Conceptual Audi Hear Earbuds by Yonghwan Kim are Stylish
Eco-Friendly Audio Accessories
Eco-Friendly Audio Accessories
The House of Marley Positive Vibrations XL Headphones are Hip
Connected Retro-Style Headphones
Connected Retro-Style Headphones
The Sudio Klar Headphones Deliver Up to 30 Hours of Audio
Ultra-Reflective Pedestrian Packs
Ultra-Reflective Pedestrian Packs
The Supereflective Backpack Provides Unparalleled Visibility
play_circle_filledEye Movement-Tracking Car Features
Eye Movement-Tracking Car Features
Volvo is Preventing Drunk Driving with Artificial Intelligence
Illuminating Smart Stop Signs
Illuminating Smart Stop Signs
This Solar-Powered Stop Sign Uses Flashing Lights to Alert Drivers
play_circle_filledBlind Driving Distance Calculator
Blind Driving Distance Calculator
Blindmeters shows how far you Drive Blind per Character
Sculptural Digital Advertising Boards
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
Modular Paving Systems
Modular Paving Systems
Carlo Ratti and Sidewalk Labs' 'Dynamic Street' Reinvents Pedestrian Plazas
Phone-Detecting Street Signs
Phone-Detecting Street Signs
A Series of Phone-Detecting Systems Helps Keep Drivers Alert
play_circle_filledOnline Drive Sober Pledges
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
VR Road Experiences
VR Road Experiences
The Ford WheelSwap Experience Helps to Promote Road Safety
Durable Feature-Rich Smartphones
Durable Feature-Rich Smartphones
The Sharp AQUOS R2 Packs a 16MP Front-Facing Camera for Selfies
Dual-Sight Smartphones
Dual-Sight Smartphones
The Nokia 6.1 is a Budget Smartphone with Interesting Features
Speaker-Replacing Smartphones
Speaker-Replacing Smartphones
The LG G7 ThinQ Smartphone Features the Built-in Boombox Speaker
Social VR Landscapes
Social VR Landscapes
'Mozilla Hubs' Create VR Chatrooms Directly Within Users' Browsers
Ultra-Secure Smartphones
Ultra-Secure Smartphones
The Librem 5 Combines Hardware and Software for Increased Security
Promotional Ultra-Safe Bicycles
Promotional Ultra-Safe Bicycles
This Bike is Promoting the New Camry's Safety Features
Image-Recognizing Nature Apps
Image-Recognizing Nature Apps
The 'Seek' App Can Match Animal Photos to Specific Species
Distracted Driving-Detecting Cameras
Distracted Driving-Detecting Cameras
The Papago GoSafe 535 Dash Cam is Lightweight and Discreet
Projecting Safety Headlights
Projecting Safety Headlights
The Digital Light Projection System Takes Road Safety to a New Level
Tactile Image Cameras
Tactile Image Cameras
The '2C3D' Camera Offers a Way for the Blind to Touch Images
Blind Way-Finding Apps
Blind Way-Finding Apps
This Clever Navigation App Helps the Visually Impaired Around Campus
AI Real Estate Solutions
AI Real Estate Solutions
Restb.ai Uses an Image Recognition System for Real Estate Websites
Braille-Teaching Toys
Braille-Teaching Toys
The BecDot Helps Blind and Visually Impaired Kids Learn Braille Early On
AI Art Doppelganger Apps
AI Art Doppelganger Apps
Google Arts & Culture's Latest Update Reads Faces to Find Lookalikes
play_circle_filledSmart Shopping Chatbots
Smart Shopping Chatbots
eBay ShopBot Helps Users Shop Directly Through Facebook Messenger
Visual Car Communication Devices
Visual Car Communication Devices
The 'CarWink' Fits into Your Rear Window
play_circle_filledVisually Impaired Rideshare Partnerships
Visually Impaired Rideshare Partnerships
Lyft and Aira will Offer Accessible Travel Options
Connected Walking Canes
Connected Walking Canes
The Hanger Blind Concept Cane Lets Users Know When it's Safe to Cross
Connected Pedestrian Lights
Connected Pedestrian Lights
The 'Litty' Smart Wearable Light Ensures Visibility When Out at Night
Assistive AR Sight Apps
Assistive AR Sight Apps
Samsung's Relúmĭno Helps to Users with Vision Impairments to See Better
Intelligent Traffic Light Systems
Intelligent Traffic Light Systems
These Traffic Lights Can Be 'Hacked' by the Elderly
Screen-Implemented Street Mirrors
Screen-Implemented Street Mirrors
The 'Mirror Warning' System Monitors Tight Roadways
play_circle_filledJaywalking Prevention Sensors
Jaywalking Prevention Sensors
France Is Using Motion Sensors to Stop Pedestrians from Jaywalking
Repurposed Garden Highways
Repurposed Garden Highways
MVRDV Transformed a Seoul Highway into a Garden Promenade
play_circle_filledUnassisted Blind Races
Unassisted Blind Races
The Impossible Run Guided a Blind Racer Using Only Sound
Vision-Restoring Visors
Vision-Restoring Visors
The eSight 3 Improves Vision for the Legally Blind
VR Blind Dating
VR Blind Dating
'The League' is Hosting a VR Blind Date Party on Valentine's Day
Pedestrian-Powered Street Lights
Pedestrian-Powered Street Lights
These Solar Street Lights Are Placed in Tourist-Filled Las Vegas
Groundbreaking Solar Panel Roads
Groundbreaking Solar Panel Roads
France Has Built the World's First Solar-Powered Road
Electricity-Generating Solar Roads
Electricity-Generating Solar Roads
France's 'Wattway' Powers Street Lighting in a Small Village
On-Demand Drone Lights
On-Demand Drone Lights
'Fleetlights' Outdoor Street Lights Can be Requested via a Mobile App
LED Street Lights
LED Street Lights
These Lights Were Designed to Illuminate the Outdoors While Saving Money
Drone-Docking Streetlamps
Drone-Docking Streetlamps
This Amazon Patent Envisions Streetlights as Drone Landing Stations
Minimalist Lighting Collections
Minimalist Lighting Collections
Herman Miller's Latest Lamp Range is Inspired by Street Lights
Flower-Inspired Lampposts
Flower-Inspired Lampposts
The KEHA3 'Cornflower' LED Street Light Provides Eco Illumination