Brands use tech, design, and art to create curated multi-media playlists
Trend - Music platforms are looking to diversify the listening experience with new tech and design-forward features. This move is intended to keep consumers engaged with a multi-sensory experience that is captivating in regards to graphics, content, or mixed-reality properties.
Insight - The age of multi-media is grounds for consumer expectations directed at multi-sensory experiences that diversify and enrich everyday life. Engaging only one sense at a time has become a norm of the past as individuals look for products that offer entertainment and relaxation through experiences that embrace immersion. While the personalized experience places emphasis on the consumer desire for curated content, the dynamic features ensure increased engagement rates.
Insight - The age of multi-media is grounds for consumer expectations directed at multi-sensory experiences that diversify and enrich everyday life. Engaging only one sense at a time has become a norm of the past as individuals look for products that offer entertainment and relaxation through experiences that embrace immersion. While the personalized experience places emphasis on the consumer desire for curated content, the dynamic features ensure increased engagement rates.
Workshop Question - How might your brand provide multi-sensory immersion for consumers?
Trend Themes
1. Multi-sensory Music Experience - The rise of multi-media features on music platforms creates a need for curated content and dynamic features that have immersive and captivating graphics.
2. Content Personalization - Tidal’s My Video Mix feature enables users to find music in video formats based on their own listening habits and could make it a popular option amongst music streamers.
3. Virtual Music Experiences - The rise of virtual events on platforms such as Oculus Venues shows the opportunity for a new way to experience music for users.
Industry Implications
1. Music Streaming Platforms - Companies such as Spotify and Pandora are using new immersive features and personalized content to differentiate themselves from other competitors and increase engagement rates.
2. Augmented Reality(ar) and Virtual Reality(vr) - Platforms like Oculus Venues are providing music lovers with virtual experiences they can’t get anywhere else, giving AR/VR companies an opportunity to provide entertainment in a new and dynamic way.
3. Social Audio - BG Audio's Augmented Audio system provides social listeners with a shared audio experience, creating new opportunities for group listening and engagement.
