Ketogenic diets are catered to with restaurants and store specific to their needs
Trend - The continued popularity of ketogenic diets, which involve consuming low-carb, high-fat foods, has brought on spaces that are entirely centered around those who subscribe to this form of dietary restriction. Whether restaurants or stores, these spaces ensure that individuals with restrictions don't face barriers when purchasing food.
Insight - The growing accommodation of dietary restrictions is seen as beneficial to most consumers as many do not necessarily subscribe to specific diets, but experiment with them periodically. This continued testing of new forms of wellness comes as consumers look to enhance their daily lives in a way that's beneficial to them, rather than simply recreational. Thus, spaces that consumers can turn to that meet their current needs are crucial, as this type of experimentation with health becomes increasingly common in North America.
Insight - The growing accommodation of dietary restrictions is seen as beneficial to most consumers as many do not necessarily subscribe to specific diets, but experiment with them periodically. This continued testing of new forms of wellness comes as consumers look to enhance their daily lives in a way that's beneficial to them, rather than simply recreational. Thus, spaces that consumers can turn to that meet their current needs are crucial, as this type of experimentation with health becomes increasingly common in North America.
Workshop Question - How could your brand offer niche spaces that cater to a wide range of consumers?
Trend Themes
1. Growing Trend of Ketogenic Diets - As more consumers experiment with specific diets to enhance their daily lives, spaces that meet these dietary needs become crucial.
2. Accommodation of Dietary Restrictions - The growing accommodation of dietary restrictions is seen as beneficial to most consumers and opens up opportunities for businesses to cater their products and services to niche markets.
3. Hyper-specific Establishments - The rise of hyper-specific establishments like keto cafes and restaurants cater to the increasing demand for dining spaces that provide complete havens for individuals with specific dietary restrictions.
Industry Implications
1. Food Service Industry - The food service industry has an opportunity to tap into the growing demand for niche dietary options by providing hyper-specific dining spaces and customizable menus.
2. Wellness Industry - The wellness industry can take advantage of the trend of experimentation with new forms of wellness by providing products and services that cater to specific dietary needs and enhance overall well-being.
3. Retail Industry - The retail industry has the opportunity to provide niche products and services that cater to specific dietary needs and restrictions of consumers, as seen with the emergence of keto-specific grocery stores.
