Personalized Skincare Brand Routinely Crafts Dynamic & Modular Rituals
Laura McQuarrie — May 20, 2021 — Fashion
References: routinely & esmmagazine
Routinely is a personalized skincare brand that recognizes the needs of the skin are ever-changing and it addresses this with 13 unisex serums. The brand crafts modular skincare rituals that are designed to work with the naturally dynamic qualities of skin so that people experience the best products for what they actually need at the moment.
The process of getting a tailored skincare routine from the brand kicks off with an online questionnaire that helps to pair people with the right serums for their needs and goals. With a complementary app, the brand details daily routines that consider factors like humidity, temperature, air quality and more.
Some of the core smart serums from the brand include the soothing 03 Reset Bakuchiol Serum with dew bean and the 15 Detox + Defense Algae Serum with antioxidants to neutralize free radicals.
The process of getting a tailored skincare routine from the brand kicks off with an online questionnaire that helps to pair people with the right serums for their needs and goals. With a complementary app, the brand details daily routines that consider factors like humidity, temperature, air quality and more.
Some of the core smart serums from the brand include the soothing 03 Reset Bakuchiol Serum with dew bean and the 15 Detox + Defense Algae Serum with antioxidants to neutralize free radicals.
Trend Themes
1. Personalized Skincare - The trend of personalized skincare is disrupting traditional, one-size-fits-all skincare routines and presenting opportunities for new, more customized products.
2. Dynamic Skincare - The trend of dynamic skincare, with products that adapt to changing skin needs, is creating innovative opportunities for the beauty industry.
3. Smart Serums - The trend of smart serums, which utilize advanced technology to target specific skin concerns, is changing the landscape of skincare products.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry has the opportunity to embrace personalized and dynamic skincare products to meet consumer demand for more customized solutions.
2. Health and Wellness - The health and wellness industry can expand its offerings to include personalized and dynamic skincare products that contribute to an overall healthy lifestyle.
3. Technology and Innovation - Technology and innovation are crucial to the development of smart skincare products that anticipate and adapt to changing skin needs, opening up new possibilities for the beauty industry.
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