The Fieldtrip Skincare Line is Luxurious But Affordable
Michael Hemsworth — June 7, 2022 — Marketing
References: edgewell & drugstorenews
The Fieldtrip skincare line has been launched by Edgewell Personal Care as a unisex lineup of cosmetics for consumers of any gender to incorporate into their routine. The products come in seven varieties in all including the Fresh Start Purifying Face Cleanser, Into The Blue Stress Less Moisturizer, Trail Blazer Anywhere Shave Lotion, Overnight Trip Hydrating Lip Mask, C The World Brightening Serum, Eyelid Retreat Cooling Eye Gel and Watermist Hydrating Facial Spray. The products are formulated with clean, vegan and cruelty-free ingredients without any harsh chemicals in the mix.
Head of Marketing for Grooming at Edgewell Gabrielle DeLatin spoke on the new Fieldtrip skincare line saying, "Gen Z consumers expect more than just functional benefits. They seek out brands who are socially responsible and sustainable, offer clean formulations that perform as advertised, and are transparent throughout. This way of thinking really aligned with our core values and inspired Fieldtrip’s launch. Equally important was being able to offer clean, effective products at an affordable price to ensure the line is accessible to all.”
Head of Marketing for Grooming at Edgewell Gabrielle DeLatin spoke on the new Fieldtrip skincare line saying, "Gen Z consumers expect more than just functional benefits. They seek out brands who are socially responsible and sustainable, offer clean formulations that perform as advertised, and are transparent throughout. This way of thinking really aligned with our core values and inspired Fieldtrip’s launch. Equally important was being able to offer clean, effective products at an affordable price to ensure the line is accessible to all.”
Trend Themes
1. Inclusive Unisex Skincare - The trend of providing skincare products that are designed for all genders can lead to creating more gender-neutral products and reducing the gender divide in the beauty industry.
2. Clean and Cruelty-free Formulations - The trend of providing skincare products that are formulated without harsh chemicals and are cruelty-free can lead to innovation opportunities in eco-friendly and vegan beauty products.
3. Affordable Luxury - The trend of providing affordable yet luxurious skincare products can lead to new market opportunities and innovation in the beauty industry where luxury products are typically associated with high price points.
Industry Implications
1. Beauty and Personal Care - The field of beauty and personal care can leverage the inclusive unisex skincare trend to create diverse and innovative products that cater to all genders.
2. Sustainability and Eco-friendly Products - The trend of clean and cruelty-free formulations can drive innovation in sustainable and eco-friendly beauty products that are formulated with natural and organic ingredients.
3. Consumer Goods - The trend of affordable luxury in the beauty industry can lead to disruptive innovation in the consumer goods sector, where companies can develop products that are both high-quality and affordable for all consumers.
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