Pillows incorporate enhanced functions or additions that prioritize health
Trend - Pillows that contain enhancements like CBD infusions or aspects that are personalized to individual needs are on the rise as consumers seek out simple but impactful methods that improve their quality of life.
Insight - With the average consumer aware that the amount of sleep they get is crucial to their mental and physical health, the next step is consumers understanding that the quality of their sleep is important too. Daily stress or mental and physical illnesses can impact consumers' ability to be well-rested despite their best efforts, and so simple enhancements can be observed growing in popularity–contributing to many aspects of consumers' sleep cycles.
Insight - With the average consumer aware that the amount of sleep they get is crucial to their mental and physical health, the next step is consumers understanding that the quality of their sleep is important too. Daily stress or mental and physical illnesses can impact consumers' ability to be well-rested despite their best efforts, and so simple enhancements can be observed growing in popularity–contributing to many aspects of consumers' sleep cycles.
Workshop Question - How could your brand add an additional enhancement to its product/service that benefits customer experience?
Trend Themes
1. Enhanced Sleep Products - Consumers seek out simple but impactful methods that improve their quality of life through products that have added enhancements such as CBD infusions or personalized aspects.
2. Customized Comfort - Products like the Pluto Pillow are designed to take a person’s every preference into consideration for a personalized and optimized support and comfort pillow design.
3. Sleep Tracking & Optimization - The 10Minds Motion Pillow 2 uses its Sleep Pressure Monitoring System to detect, record, and analyze sleep patterns to provide actionable data for sleep optimization.
Industry Implications
1. Health & Wellness - The trend towards enhanced sleep products and customized comfort presents an opportunity to innovate with products that prioritize health and wellness.
2. CBD Industry - CBD-infused products like Brookstone’s CBD Oil-Infused Bed Pillow offer a less imposing way for people to incorporate CBD into their daily rituals.
3. Technology Industry - The advances made in sleep tracking and optimization, as seen with the 10Minds Motion Pillow 2, present an opportunity for technology companies to innovate in the sleep industry.
4 Featured, 35 Examples:
96,509 Total Clicks
Date Range:
Oct 19 — Jan 20
Trending:
Hot
Consumer Insight Topics:
