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Vegan Conversion

Drugstore cosmetic brands adopt vegan branding in their emerging collections

Trend - Understanding the selling power of vegan products, which are now often associated with “clean” and cruelty-free consumption, well-known brands in the cosmetic and skincare space are formulating and promoting vegan collections for consumers.

Insight - Today’s consumer isn’t necessarily vegan in all aspects of their lifestyle, but is frequently prioritizing the believed health benefits that various aspects of a vegan lifestyle can offer them. With conscious consumerism on the rise for both personal and ethical reasons, consumers are seeking out emerging brands that are able to cater to their emerging interests. Thus, the longstanding brands in this space are having to adapt to compete.
Workshop Question - How could your brand better compete with emerging competitors in its space?
Trend Themes
1. Vegan Beauty Products - Vegan beauty products are in demand among conscious consumers who seek a “clean” and cruelty-free lifestyle.
2. Multi-functional Skincare Products - Skincare products that serve multiple purposes, such as moisturizing, plumping and soothing, are becoming more popular with the consumer base that prioritizes convenience.
3. Sustainable Packaging - To appeal to ethical consumers who are prioritizing sustainable consumption, brands are increasingly incorporating sustainable packaging practices into their product lines.
Industry Implications
1. Beauty and Personal Care - The trend towards vegan, multifunctional products and sustainable packaging is highly relevant in the beauty and personal care industry, which is constantly adapting to consumer preferences.
2. Skincare - The skincare industry specifically is seeing a rise in vegan, multi-functional products and brands that use sustainable packaging, as consumers seek more eco-friendly and convenient products for their daily routines.
3. Health and Wellness - The trend towards vegan, multi-functional products in skincare is reflective of the broader health and wellness industry, which has seen an increasing focus on plant-based and sustainable options.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
82,011 Total Clicks
Date Range:
Sep 19 — Nov 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Plant-Powered Plumping Creams
Plant-Powered Plumping Creams
Mizon's Phyto Plump Collagen Night Cream Fights Decreased Elasticity
K-beauty brand Mizon found that one out of two women in their 20s and 30s worry about decreasing elasticity in their skin and this inspired the creation of its new vegan collection and products like... MORE
Sustainable Vegan Skincare Products
Sustainable Vegan Skincare Products
Avon's Distillery Line is Vegan and Packaged in Recycled Glass
In an effort to appeal to a broader consumer demographic, iconic skincare brand Avon has expanded its product portfolio with the introduction of its new vegan Distillery Line. The plant-powered... MORE
Vegan Milk-Based Moisturizers
Vegan Milk-Based Moisturizers
The Milk Makeup Moisturizing Release is Cruelty-Free
Milk Makeup has quickly become a cult-favorite beauty brand for its simple-to-use packaging, high-quality products and ethical practices—more recently, the brand has announced the release of... MORE
Free-From Drugstore Cosmetics
Free-From Drugstore Cosmetics
Clean Fresh by CoverGirl is Vegan, Cruelty-Free & Clean
Clean Fresh by CoverGirl is an affordable new makeup line that is vegan, cruelty-free and made without parabens, formaldehyde, phthalates, sulfates, fragrance or mineral oil. The four-product line... MORE
Highly Moisturizing Skincare Sets
Highly Moisturizing Skincare Sets
Biossance's Miracle Moisture Set Helps You Fight Winter Dryness
Biossance makes a moisturizing skincare set available to consumers. Geared to fight winter dryness, the kit contains “four clinically proven moisturizing powerhouses.” The set targets... MORE
Multipurpose Jelly Masks
Multipurpose Jelly Masks
Yes To's Cooling Jelly Facial Mask Soothes Skin with Cucumber
Yes To is adding to its expansive collection of cucumber skincare products with an all-new jelly facial mask that boasts soothing benefits and a unique texture. The Yes To Cucumbers Cooling Jelly... MORE
Vegan Collagen Lip Plumping Glosses
Vegan Collagen Lip Plumping Glosses
The Pacifica Plumping Gloss Boasts Skincare Ingredients
The Vegan Collagen Lip Plumping Gloss from Pacifica helps to Hydrate, plump and shine, all in one. The gloss is infused with vegan collagen, peptides, coconut, fatty acids, Vitamin E and shea butter... MORE
Vegan Moisturizing Creams
Vegan Moisturizing Creams
Drunk Elephant Boasts a Gel-Cream to Address Various Concerns
Drunk Elephant offers its vegan moisturizing cream, known as the Protini™ Polypeptide Cream, in a set. The All Protinis Great and Small Moisturizer Duo includes this formulation as a full-sized,... MORE

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