Companies accommodate mothers who have to breastfeed their infants
Trend - Whether in the office or in public spaces that don’t typically offer privacy, accommodating spaces for mothers to breastfeed their children are on the rise as brands recognize the importance of women needing flexibility when it comes to caring for their children.
Insight - Breastfeeding has long been an overlooked barrier for women in the workplace or in public spaces as they try to maintain their professional and personal lives while caring for their children. Brands and institutions are becoming more aware of this concern as they look to accommodate the specific needs of women at a higher-level. Thinking about both macro and micro changes is crucial in women having equal access to professional opportunities and public spaces.
Insight - Breastfeeding has long been an overlooked barrier for women in the workplace or in public spaces as they try to maintain their professional and personal lives while caring for their children. Brands and institutions are becoming more aware of this concern as they look to accommodate the specific needs of women at a higher-level. Thinking about both macro and micro changes is crucial in women having equal access to professional opportunities and public spaces.
Workshop Question - What are some macro and micro ways that your brand could better accommodate the needs of women?
Trend Themes
1. Breastfeeding Accommodation - Accommodating spaces for mothers to breastfeed their children are on the rise as brands recognize the importance of women needing flexibility when it comes to caring for their children.
2. Family-friendly Co-working Spaces - Co-working spaces are realizing the need for more family-friendly spaces to accommodate parents who need flexibility when it comes to caring for their children.
3. Comprehensive Milk Concierge Services - Breastfeeding brands are offering comprehensive milk concierge services for mothers to pump and store breast milk while on-the-go at public events.
Industry Implications
1. Hospitality - Hotels, airports, and other public places can benefit from offering private spaces for breastfeeding mothers.
2. Co-working Space - Co-working spaces are creating family-friendly environments by offering spaces for nursing mothers and activities for children.
3. Breastfeeding Industry - Breastfeeding brands are disrupting the market by offering more innovative and comprehensive solutions to accommodate nursing mothers.
