Kobe Bryant's Art of Sport Products Spotlight Performance
References: amazon & businessinsider
Kobe Bryant is without a doubt, one of the most iconic basketball athletes and the now-retired athlete is a founding partner 'Art of Sport,' a body and skincare label. The brand launched in 2018 originally by Matthias Metternich and Brian Lee, and the products are specifically developed to combat the bodily effects of modern athletes.
The brand gathered data from global athletes of a wide range of sports, sizing, and gender in order to create better products without the harsh chemicals in competing brands. The selection of deodorants is described to be "athlete-ready" and have no parabens or aluminum, with scent options of "victory,' 'compete,' rise,' and 'challenge.' The products feature natural ingredients, sourcing aloe vera, tea tree oil, matcha, arrowroot, shea butter, and activated charcoal. The entire line includes a two-in-one body and hair wash, sunscreen, bar soap, deodorant, and antiperspirant.
Image Credit: Business Insider
The brand gathered data from global athletes of a wide range of sports, sizing, and gender in order to create better products without the harsh chemicals in competing brands. The selection of deodorants is described to be "athlete-ready" and have no parabens or aluminum, with scent options of "victory,' 'compete,' rise,' and 'challenge.' The products feature natural ingredients, sourcing aloe vera, tea tree oil, matcha, arrowroot, shea butter, and activated charcoal. The entire line includes a two-in-one body and hair wash, sunscreen, bar soap, deodorant, and antiperspirant.
Image Credit: Business Insider
Trend Themes
1. Athlete-tested Products - Brands can gather data from athletes to develop and market customized products.
2. Natural and Chemical-free Products - There is an increasing demand for products made with natural ingredients without harsh chemicals.
3. Unisex Products - Brands can cater to a wider audience by offering gender-neutral products.
Industry Implications
1. Skincare and Bodycare - There is an opportunity for brands to innovate in the skincare and bodycare industry by using athlete-tested and natural ingredients.
2. Sports and Fitness - The sports and fitness industry can benefit from athlete-tested products that cater to specific needs of athletes.
3. E-commerce - There is an opportunity for online retailers to offer customized and gender-neutral products to a wider audience.
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