Music festivals adapt eco-friendly practices and production
Trend - Music festivals can be harmful to the environment due to the waste and pollution that large crowds in one public space can produce. Thus, brands still seeking to provide a memorable experience are adopting more sustainable production processes that mitigate the environmental impact while maintaining the spirit of a traditional festival.
Insight - The crowds that experiences such as music festivals tend to attract typically skew younger. Young consumers are increasingly concerned about their personal impacts on the environment. Their belief in -- and knowledge of -- the consequences of climate change have resulted in more self-reflection and discipline surrounding daily habits and the recreational activities they partake in.
Insight - The crowds that experiences such as music festivals tend to attract typically skew younger. Young consumers are increasingly concerned about their personal impacts on the environment. Their belief in -- and knowledge of -- the consequences of climate change have resulted in more self-reflection and discipline surrounding daily habits and the recreational activities they partake in.
Workshop Question - In what areas can your brand scale back on wasteful or non-sustainable production?
Trend Themes
1. Eco-friendly Event Production - Brands are adopting sustainable production processes that mitigate the environmental impact while maintaining event experience.
2. Environmental Initiatives for Music Festivals - Music festivals are taking an environmental stand through sustainability initiatives such as reducing single-use plastic and encouraging carpooling.
3. Campaigns for Sustainability - Music events are launching campaigns that spread awareness and encourage sustainable practices among attendees.
Industry Implications
1. Event Production - There is an opportunity for event production companies to adopt sustainable practices that reduce the environmental impact of large public gatherings such as music festivals.
2. Environmental Sustainability Consulting - Businesses can offer consulting services related to sustainability initiatives for music festivals and other large events.
3. Entertainment Industry - The entertainment industry can adopt sustainable practices and launch campaigns that promote environmental awareness among its audience.
4 Featured, 26 Examples:
33,432 Total Clicks
Date Range:
Jun 19 — Dec 19
Trending:
Average
Consumer Insight Topics:
