Proceeds from Milk Makeup's 'Wear Your Pride' Set Will Be Donated
Ellen Smith — May 24, 2019 — Fashion
References: milkmakeup & hypebae
Pride is just around the corner, and Milk Makeup's 'Wear Your Pride' set is helping consumers prepare by offering a sparkling collection that'll help one stand out while ensuring long-lasting wear.
This collection was designed to help parade goers stand out in the sun without having to worry about whether or not their makeup is in place. The line consists of three items: the Kush mascara, the glitter stick, and the mini holographic stick. The items arrive inside of a white makeup carrier that's adorned with a rainbow zipper detail.
In addition to the small makeup set, all the proceeds from this line will be donated to The Center -- an organization that aims to "empower people to lead healthy, successful lives, celebrate diversity and advocate for justice and opportunity.”
This collection was designed to help parade goers stand out in the sun without having to worry about whether or not their makeup is in place. The line consists of three items: the Kush mascara, the glitter stick, and the mini holographic stick. The items arrive inside of a white makeup carrier that's adorned with a rainbow zipper detail.
In addition to the small makeup set, all the proceeds from this line will be donated to The Center -- an organization that aims to "empower people to lead healthy, successful lives, celebrate diversity and advocate for justice and opportunity.”
Trend Themes
1. Pride-celebrating Makeup - There is a growing trend of makeup brands creating collections specifically designed to celebrate Pride and support LGBTQ+ causes.
2. Long-lasting Makeup - Consumers are increasingly seeking makeup products that offer long-lasting wear, especially for special occasions like parades.
3. Charitable Collaborations - The collaboration between beauty brands and charitable organizations is a rising trend, where consumers can support a cause through their cosmetic purchases.
Industry Implications
1. Beauty & Cosmetics - The beauty industry has an opportunity to create Pride-themed makeup collections and collaborate with charitable foundations to appeal to socially conscious consumers.
2. Event Planning & Entertainment - Companies in the event planning industry have a chance to cater to Pride parades and festivals by offering collaborations or sponsorships with makeup brands, emphasizing long-lasting and colorful products.
3. Non-profit & Charitable Organizations - Through partnerships with beauty brands, charitable organizations can tap into the popularity of limited edition Pride-themed makeup collections, raising funds for important causes while engaging consumers in a meaningful way.
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