The beauty industry leverages naturally occurring ingredients
Trend - Though chemicals commonly referred to as "actives" have served as star ingredients in skincare over the last few years, more movement toward ingredients that naturally occur in the skin already can be observed. The use of these biologically familiar ingredients -- such as hyaluronic acid, collagen, or allantoin -- is more conducive to skin health than skin improvement.
Insight - Millennials -- mostly women -- who ascribe to the largely Internet-driven movement of empowered consumption have turned industries that were once rooted in self-criticism into opportunities for self-care. This has shifted their perspective on what the ideal product should offer. Though female consumers once responded to products that promised to bring them closer to an objective beauty ideal, they are now seeking products that turn them into the healthiest version of themselves.
Insight - Millennials -- mostly women -- who ascribe to the largely Internet-driven movement of empowered consumption have turned industries that were once rooted in self-criticism into opportunities for self-care. This has shifted their perspective on what the ideal product should offer. Though female consumers once responded to products that promised to bring them closer to an objective beauty ideal, they are now seeking products that turn them into the healthiest version of themselves.
Workshop Question - How can your product or service better empower your customers?
Trend Themes
1. Natural Skincare - As consumers become more health-conscious, the skincare industry is shifting towards using natural ingredients to promote overall skin health.
2. Hydrating Products - The use of hydrating ingredients such as hyaluronic acid is becoming more prominent in skincare and makeup products.
3. Skincare-makeup Hybrid - Blurring the line between makeup and skincare, new products are emerging that provide cosmetic coverage while also promoting skin health.
Industry Implications
1. Beauty and Personal Care - The use of natural and hydrating ingredients is disrupting the traditional beauty industry by promoting overall skin health instead of just cosmetic enhancement.
2. Health and Wellness - The shift towards using natural and healthy ingredients in skincare products reflects a larger trend towards health and wellness in industries across the board.
3. E-commerce - The rise of empowered consumption and online shopping has allowed consumers to access a wider range of natural and hydrating skincare products, disrupting traditional retail models.
