Connected meal-planning tools ease consumers’ daily routines
Trend - Brands are taking control of the organization involved in daily meal-planning with apps and services that ease the process of meal prep planning. With functions that include customization and AI, these apps enable simpler daily routines.
Insight - With the ubiquity of smartphones and connected home technologies, North American consumers’ are now accustomed to all aspects of their daily routines being personalized to their specific needs and interests. When it comes to health and wellness in particular, this added level of customization allows for consumers to better maintain the results they’re seeking out—particularly when the organization and routine-integration it takes to establish new habits are taken care of already.
Insight - With the ubiquity of smartphones and connected home technologies, North American consumers’ are now accustomed to all aspects of their daily routines being personalized to their specific needs and interests. When it comes to health and wellness in particular, this added level of customization allows for consumers to better maintain the results they’re seeking out—particularly when the organization and routine-integration it takes to establish new habits are taken care of already.
Workshop Question - How could your brand prioritize customization in its product/service?
Trend Themes
1. Connected Meal-planning - Brands are taking control of the organization involved in daily meal-planning with apps and services that ease the process of meal prep planning.
2. Personalized Nutrition - Start-ups such as Habit are empowering consumers with personalized nutrition guidelines based on nutrition tests that measure one's DNA and blood to see how the body processes carbs, fat and protein.
3. AI Meal Planning - 22 Days Nutrition and others are utilizing artificial intelligence to take different factors into account such as cooking time, appliances one has access to as well as whether or not one will be cooking for other people for more customized meal solutions.
Industry Implications
1. Food Tech - The food tech industry is ripe for disruption with connected meal-planning, personalized nutrition and AI meal planning.
2. Health and Wellness - The health and wellness industry can benefit from personalized nutrition and connected meal-planning applications for better lifestyle management.
3. Grocery Delivery - Grocery delivery services and apps such as Peapod and Instacart can be integrated into AI and personalized nutrition meal-planning tools for automated grocery delivery and streamlined healthful, plant-powered recipe creation.
