Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Empowered Representation

Women-specific representation aims to amplify the voice of women

Trend - Brands that are beginning to understand the growing desire for representation across industries are aiming to address this with women-specific ventures that amplify the voice and work of women only.

Insight - The fourth wave of feminism has brought on a lot of conversations around topics like female representation, sexuality, and workplace equality. Consumers are pushing for brands to adjust to their changing expectations for how women and girls should be represented—and all-encompassing equality is a big part of that shift. Consumers now expect that brands do more than pay lip service to causes related to social issues, and actually act on the progression they claim to support.
Workshop Question - How could your brand better focus on women’s representation?
Trend Themes
1. Female Representation - Brands are catering to the growing consumer demand for women-specific ventures, aiming to amplify the voice and work of women through products, services, and content.
2. Gender Targeted Marketing - Facial recognition technology and gender detection is being used to target specific groups of people in marketing campaigns.
3. Women-only Networks - Apps, platforms, and communities are creating women-only features to offer mentoring, professional networking and to connect women in previously male-dominated industries.
Industry Implications
1. Marketing - Facial recognition technology and gender detection is opening a new door for marketers to target specific interest groups with greater precision than before.
2. Arts & Culture - The arts and culture industry is learning to redefine its scope in the #MeToo era with more gender-inclusive representation of female artists.
3. Professional Networking - Women-only apps, platforms and communities are disrupting the professional culture, answering the demand of female professionals seeking more representation and support as they navigate male-dominated industries.
1.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
46,912 Total Clicks
Date Range:
Nov 18 — Dec 19
Trending:
Untested
Consumer Insight Topics:

Related Examples

Loyalty Strategy Platforms
Loyalty Strategy Platforms
Halo Loyalty Maximizes Value & Engagement Between Venue & Audiences
Purposeful Sporty Art Installations
Purposeful Sporty Art Installations
D’ana Nunez and Crown Royal Apple Join Forces on a Project
Retro Music Player Apps
Retro Music Player Apps
The 'Rewound' App Turns the iPhone into a Classic iPod
Festive Coffee Pod Bars
Festive Coffee Pod Bars
The Keurig Boutique is Equipped with a Sampling Station & Toppings Bar
play_circle_filledCharitable Country Music Festivals
Charitable Country Music Festivals
The Country Music Association Festival Supports Music Education
Artistic Community-Celebrating Cans
Artistic Community-Celebrating Cans
These Limited-Edition Perrier Cans Feature the Art of DabsMyla
Scotch Whisky Anniversaries
Scotch Whisky Anniversaries
anCnoc Unveils Artist Partnerships to Celebrate Its 125th Anniversary
Decade-Celebrating Music Playlists
Decade-Celebrating Music Playlists
Spotify Unveils the 'My Decade Wrapped' to Celebrate the Decade
Music Streaming Awards
Music Streaming Awards
The First-Ever Apple Music Awards Will Take Place on December 4th
Blockchain-Based B2B Payments
Blockchain-Based B2B Payments
PayStand Expanded Its Network to Guadalajara, Mexico
Omni-Connectivity Streaming Devices
Omni-Connectivity Streaming Devices
The Naim Uniti Atom Reads Media from Any Source
Final Season Teaser Posters
Final Season Teaser Posters
HBO's 20 Game of Thrones Posters are Quite Mysterious & Foreshadowing
WiFi-Enabled Circuit Breakers
WiFi-Enabled Circuit Breakers
The Leviton Load Center Smart Circuit Breaker Monitors Usage
Curl-Conditioning Masks
Curl-Conditioning Masks
The new BB Curl Butter Masque from Bumble and Bumble Deeply Moisturizes
Millennial Mom Discussion Boards
Millennial Mom Discussion Boards
Peanut Pages is a New Community Feature on the Peanut App
play_circle_filledFemale-Empowering Dating Commercials
Female-Empowering Dating Commercials
Bumble's The Ball is in Her Court Ad Stars Serena Williams
Savory Buttery Granolas
Savory Buttery Granolas
bumble & butter's Savory Granola is Baked with Grass-Fed Butter
play_circle_filledDog-Centric Dating Pop-Ups
Dog-Centric Dating Pop-Ups
Sydney Cats & Dogs Home and Bumble Teamed Up to Create a Photo Studio
Podcast Discovery Tools
Podcast Discovery Tools
Pandora's 'Podcast Genome Project' Used Machine Learning to Discover Taste
Boomer-Friendly Wellness Festivals
Boomer-Friendly Wellness Festivals
Quaker Rise & Thrive Supports Those Interested in Healthy Aging
Article-Reading Apps
Article-Reading Apps
The Pocket App Now Reads Saved Articles Like a Personalized Podcast
Awareness-Spreading Beverages
Awareness-Spreading Beverages
These Pink Starbucks Drinks Support Breast Cancer Awareness Month
Engaging Loyalty Lingerie Apps
Engaging Loyalty Lingerie Apps
The Pink App Has Been Updated with Exciting Experiences and Perks
Digitally Enhanced Fashion Markets
Digitally Enhanced Fashion Markets
The Calvin Klein x Amazon Fashion NYC Market is "Phygital"
play_circle_filledAthlete-Headed Breast Cancer Campaigns
Athlete-Headed Breast Cancer Campaigns
Serena Williams Sings to Raise Awareness for Breast Cancer
Co-Branded Coffee Pop-Ups
Co-Branded Coffee Pop-Ups
Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
Charitable Feminist Clothing Lines
Charitable Feminist Clothing Lines
Wildfang's Anniversary Line Has Inclusive Sizing & Florals
Multi-Storey Fashion Townhouses
Multi-Storey Fashion Townhouses
Matchesfashion.com Created an Experiential Retail Hub in London
Vodka-Branded Music Podcasts
Vodka-Branded Music Podcasts
New Amsterdam Vodka's Branded Podcast Talks about Hip-Hop
Music Streaming Service Podcasts
Music Streaming Service Podcasts
Spotify is Launching Its Own Branded Podcast, 'Ebb & Flow'
play_circle_filledEmpowering Sporty Commercials
Empowering Sporty Commercials
Muscle Milk's Playful Ad is Targeted at the Female Athlete
play_circle_filledConfidence-Boosting Skincare Campaigns
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
play_circle_filledPink Tax Publicity Stunts
Pink Tax Publicity Stunts
Burger King's 'Chick Fries' Showcase the Absurdity of the Pink Tax
Beauty Business Podcasts
Beauty Business Podcasts
Avon's 'Make It Happen' Podcast Features Discussions with Brand Reps
Female Empowerment Print Magazines
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'