Women-specific representation aims to amplify the voice of women
Trend - Brands that are beginning to understand the growing desire for representation across industries are aiming to address this with women-specific ventures that amplify the voice and work of women only.
Insight - The fourth wave of feminism has brought on a lot of conversations around topics like female representation, sexuality, and workplace equality. Consumers are pushing for brands to adjust to their changing expectations for how women and girls should be represented—and all-encompassing equality is a big part of that shift. Consumers now expect that brands do more than pay lip service to causes related to social issues, and actually act on the progression they claim to support.
Insight - The fourth wave of feminism has brought on a lot of conversations around topics like female representation, sexuality, and workplace equality. Consumers are pushing for brands to adjust to their changing expectations for how women and girls should be represented—and all-encompassing equality is a big part of that shift. Consumers now expect that brands do more than pay lip service to causes related to social issues, and actually act on the progression they claim to support.
Workshop Question - How could your brand better focus on women’s representation?
Trend Themes
1. Female Representation - Brands are catering to the growing consumer demand for women-specific ventures, aiming to amplify the voice and work of women through products, services, and content.
2. Gender Targeted Marketing - Facial recognition technology and gender detection is being used to target specific groups of people in marketing campaigns.
3. Women-only Networks - Apps, platforms, and communities are creating women-only features to offer mentoring, professional networking and to connect women in previously male-dominated industries.
Industry Implications
1. Marketing - Facial recognition technology and gender detection is opening a new door for marketers to target specific interest groups with greater precision than before.
2. Arts & Culture - The arts and culture industry is learning to redefine its scope in the #MeToo era with more gender-inclusive representation of female artists.
3. Professional Networking - Women-only apps, platforms and communities are disrupting the professional culture, answering the demand of female professionals seeking more representation and support as they navigate male-dominated industries.
4 Featured, 35 Examples:
46,295 Total Clicks
Date Range:
Nov 18 — Dec 19
Trending:
Untested
Consumer Insight Topics:
