Athleta and Banana Republic are Enabling Customers to Send e-Gifts
Ellen Smith — November 13, 2017 — Lifestyle
References: adressed.gapinc & psfk
Athleta and Banana Republic have partnered to offer consumers a new gift-giving system that's helping individuals avoid the rush this holiday season.
The system was made possible with the help of Loop Commerce, a website constructed with the gift receiver in mind. Through the service, titled 'Gift Now,' shoppers can go to a store to select an item they wish to gift. That item can be sent to the recipient, in the form of a small redemption code, that directs the consumer to the online store. The recipient can then claim the item online, selecting their ideal size, color and shipping address.
This e-gift shopping method takes some of the guesswork out of gift giving and receiving, offering individuals a more efficient and successful gift exchange.
The system was made possible with the help of Loop Commerce, a website constructed with the gift receiver in mind. Through the service, titled 'Gift Now,' shoppers can go to a store to select an item they wish to gift. That item can be sent to the recipient, in the form of a small redemption code, that directs the consumer to the online store. The recipient can then claim the item online, selecting their ideal size, color and shipping address.
This e-gift shopping method takes some of the guesswork out of gift giving and receiving, offering individuals a more efficient and successful gift exchange.
Trend Themes
1. E-gift Shopping - The rise of e-gift shopping platforms like 'Gift Now' is revolutionizing the way consumers buy and send gifts during the holiday season.
2. Personalized Redemption Codes - The use of personalized redemption codes allows recipients to select their desired product options, creating a more tailored and satisfying gift experience.
3. Efficient Gift Exchange - The implementation of e-gift services streamlines the gift exchange process, eliminating the need for physical gift cards and reducing shopping stress for consumers.
Industry Implications
1. Retail and E-commerce - The retail and e-commerce industry stands to benefit from the growth of e-gift shopping platforms, as it offers new opportunities for online sales and customer engagement.
2. Technology and Software - The development of innovative personalized redemption code systems requires advancements in technology and software solutions to ensure seamless integration and user experience.
3. Logistics and Delivery - The rise of e-gift services presents an opportunity for logistics and delivery companies to optimize their operations to handle increased online gift shipments during peak holiday seasons.
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