Brands merge traditionally lowbrow concepts with impressive technology
Implications - Cutting edge technology typically skews toward the more ostentatious side of the cultural spectrum, but it can equally speak to consumers across the cultural spectrum. Brands are thus recognizing the space for growth through direct appeals to those with so-called lowbrow interests. Brands that think outside of cultural assignations can access far broader markets than when adhering to societal proscriptions.
Workshop Question - How could your brand alter your offering to make it appealing to highbrow consumers? What about lowbrow consumers?
Trend Themes
1. Lowbrow Technology - Brands merge traditionally lowbrow concepts with impressive technology.
2. Connected Games - Connecting games leads to increased engagement and competition.
3. Wearable Tech - Incorporating technology into wearable apparel provides practical solutions to problems.
Industry Implications
1. Toy and Game Industry - Toy manufacturers can take everyday products and turn them into technological advancements.
2. Fast Food Industry - Fast food chains can diversify their marketing by introducing technology-based products and services at their locations.
3. Transportation Industry - The transportation industry can provide solutions for driver safety with the introduction of wearable technology.
