Pure Leaf is Hosting a Pop-Up with a Class on Tea Blends Made by Baristas
Laura McQuarrie — November 10, 2017 — Lifestyle
References: pureleaf & campaignlive
Premium tea brand Pure Leaf will be hosting a pop-up experience in Chelsea that will offer a class on tea.
In the tea masterclass, tea lovers will be invited to explore 10 different blends prepared by baristas. The class on tea will be led by Pure Leaf’s master blender Joyce Muendo, who will offer insights into the origin of the tea leaves, tea-brewing tips, tea pairing ideas and more. Additionally, they will be given the chance to make their own gift packs, which is perfect for the holiday season.
With the rise of the foodie movement, many consumers have become inspired to take a more in-depth, hands-on approach to learning about their favorite kinds of food and beverages. As well as offering a great amount of information on tea, classes of this sort also provide value through experience and giftable takeaways.
In the tea masterclass, tea lovers will be invited to explore 10 different blends prepared by baristas. The class on tea will be led by Pure Leaf’s master blender Joyce Muendo, who will offer insights into the origin of the tea leaves, tea-brewing tips, tea pairing ideas and more. Additionally, they will be given the chance to make their own gift packs, which is perfect for the holiday season.
With the rise of the foodie movement, many consumers have become inspired to take a more in-depth, hands-on approach to learning about their favorite kinds of food and beverages. As well as offering a great amount of information on tea, classes of this sort also provide value through experience and giftable takeaways.
Trend Themes
1. Tea-tasting Class Experiences - There is a great potential for businesses to create immersive and educational tea-tasting class experiences to engage tea lovers.
2. Barista-inspired Tea Blends - There is an opportunity for beverage companies to create tea blends inspired by coffee baristas to appeal to those who enjoy both tea and coffee.
3. Customizable Gifting Options - A trend for businesses to offer customizable tea gift packs that allow customers to create personalized gifts for the tea lovers in their lives.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of this trend by offering new and unique tea blends and experiences to attract more consumers.
2. Hospitality Industry - The hospitality industry can incorporate tea-tasting experiences in their offerings to provide additional value to their customers.
3. Retail Industry - The retail industry can create more personalized gifting options through tea gift packs and expand their product lines to attract tea lovers looking for unique and meaningful gifts.
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