'Fetch Rewards' Digitizes Deal-Hunting at Grocery Stores
References: fetchrewards & datecheckpro
Coupon clipping is a generations-old practice, but the Fetch Rewards app is looking to disrupt the traditional money-saving technique by introducing modern technology. Rather than relying on paper coupons that literally need to be clipped out of weekly supermarket catalogs, the app takes scissors out of the equation entirely, letting consumers scan items and save money all while they do they regular shopping trips.
The app functions simply, with an interface that's intuitive even for the Baby Boomers who are most accustomed to old-fashioned coupons. Consumers on Fetch Rewards use their smartphones to scan items as they shop, and items discounted through the app automatically get entered for rebates through the app. After consumers have taken all their items, they tap "Checkout" and earn deals through their accrued Fetch Points.
The app functions simply, with an interface that's intuitive even for the Baby Boomers who are most accustomed to old-fashioned coupons. Consumers on Fetch Rewards use their smartphones to scan items as they shop, and items discounted through the app automatically get entered for rebates through the app. After consumers have taken all their items, they tap "Checkout" and earn deals through their accrued Fetch Points.
Trend Themes
1. Digital Coupon-clipping - Apps like Fetch Rewards digitize deal-hunting at grocery stores, disrupting how traditional coupon clipping is done.
2. Gamification of Shopping - Fetch Rewards gamifies the shopping experience by letting consumers scan items and earn Fetch Points, opening up possibilities for further gamified shopping experiences.
3. Smartphone-based Savings - The ease and simplicity of using smartphones to save on everyday shopping trips has the potential to disrupt traditional and printed couponing practices.
Industry Implications
1. Retail - Retailers can use technology like Fetch Rewards to create personalized experiences for shoppers with targeted sales, discounts, and rewards.
2. Mobile App Development - Developers can create similar apps to Fetch Rewards that automate the coupon-clipping and deal-hunting process for even more industries, not just grocery stores.
3. Marketing and Advertising - Marketers and advertisers can utilize gamification techniques like those in Fetch Rewards to create engaging campaigns for brands and products, driving further consumer engagement and loyalty.
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