Streaming services are being designed to induce sleep and relaxation
Implications - Streaming services and brands are pushing out videos and audio that is designed specifically to induce sleep in those who use them, offering a convenient and affordable way for consumers to enhance this aspect of their health. As the interaction with digital content has an enormous impact on consumers' daily rituals, it is the logical next step that brands would also extend this dependent relationship into matters of self-care.
Workshop Question - How can your brand employ the power of emerging tech or popular services to create stronger bonds with its targeted consumers?
Trend Themes
1. Sleep-inducing Content - As consumers prioritize self-care, businesses are creating content specifically designed to help users sleep, inducing the development of new content platforms that suit the specific needs of users.
2. Digital Retreats - Hotels and streaming service providers are offering themed packages focused on in-suite entertainment to capitalize on the popularity of binge-watching, creating a new generation of digital content consumers willing to pay for digital retreats.
3. Personalizing Audio - The digitization of sleep has led to more personalized solutions, such as audio dongles that modulate music to suit the preferences of users, presenting an opportunity for startups to develop more personalized sleep medicine solutions.
Industry Implications
1. Hospitality - The hospitality industry could benefit from creating digital retreats and experiences designed around the sleep needs of customers.
2. Media & Streaming Services - Media and streaming providers can capitalize on the rise of sleep-inducing content by creating platforms that deliver personalized content suited to individual users' needs.
3. Health & Wellness - The rise of digital sleep medicine presents an opportunity for startups to create personalized sleep solutions for people who suffer from insomnia or sleep-related problems.
6 Featured, 54 Examples:
152,133 Total Clicks
Date Range:
Dec 15 — Oct 18
Trending:
Mild
Consumer Insight Topics:
