Brands are offering snacks that aid in enhancing sleep quality
Implications - Brands are offering snacks that claim to help induce sleep, giving consumers a reason to indulge before bedtime. These snacks often contain healthy natural ingredients that are known to aid sleep when consumed consistently, and these increasingly prominent products tie into North American consumers' growing preferences for making purchase decisions based on centuries-old practices from around the world.
Workshop Question - How can your brand cater to consumers' preferences for more holistic solutions?
Trend Themes
1. Sleep-inducing Snacks - Offering snacks that help induce sleep is becoming an increasingly prominent trend, with natural ingredients and promoting centuries-old practices from around the world.
2. Melatonin-infused Treats - Companies are adding melatonin, known for promoting relaxation and sleep, to everything from chocolates to granola bars in order to appeal to those seeking a holistic approach to getting a good night's rest.
3. Functional Snacks - Snacks that offer health and functional benefits are gaining popularity, such as phytonutrient-packed fruit snacks and snack bars infused with calming herbs.
Industry Implications
1. Food and Beverage - Food and drink manufacturers can explore opportunities to develop snacks with functional ingredients that cater to specific needs, such as sleep, relaxation and focus.
2. Health and Wellness - The health and wellness industry can take advantage of the trend towards natural and holistic remedies for sleep by providing products with melatonin, calming herbs, and other natural ingredients.
3. Packaged Foods - Companies in the packaged foods industry are incorporating functional ingredients into snacks and breakfast foods, such as granola bars, with the goal of appealing to consumers prioritizing health and wellness.
