Brands are offering tech-based solution to eliminate pet odors
Implications - Pet brands are using the function-based advantages of technology to help remove pet odors from the home, whether through purifying systems or tech-based cleaning. As pet-owning consumers juggle their many responsibilities, these emerging technologies provide the convenience they require to create more balanced lifestyles.
Workshop Question - How can your brand frame its products/services in a way that emphasizes their convenience?
Trend Themes
1. Smart Pet Tech - Companies are creating smart devices to assist pet owners with keeping their homes clean and reducing odors and contamination.
2. Convenience Technology - New tech solutions provide pet-owning consumers with the convenience to balance their schedules and create more balanced lifestyles.
3. Air Cleaning Tech - Air purifier technology is advancing to capture more particles and identify the air quality in a space.
Industry Implications
1. Smart Home Tech - The smart home industry should consider creating innovative devices for pet owners to reduce odors that are compatible with established home automation networks.
2. Pet Care Industry - For the pet care industry, smart pet technology provides an avenue for increased diversity in product offering, offering new solution areas to explore.
3. Air Purifier Industry - Air purifier vendors can expand their offerings to include models that monitor and regulate air quality in a room.
