Hidden Valley is Retailing a Humorous Ranch Merchandise Line
Ellen Smith — November 9, 2017 — Marketing
References: hiddenvalley & hellogiggles
Hidden Valley is doing more than helping consumers dress their salads this holiday season, after introducing a humorous holiday-themed ranch merchandise line that's perfect for the approaching gift-giving season.
The line is complete with red and green sweaters boasting a bottle of ranch dressing and humorous printed socks that read "If you can read this bring me ranch." The line also features a pair of comfortable slippers adorned with the brand's bottle, that are perfect for lounging around the house. Those hosting a holiday party may be tempted by the brand's 'Ranch Dressing Keg,' which holds up to five liters of the creamy dressing. In addition to the keg, Hidden Valley is offering a Ranch Dressing fountain, appealing to the more elegant fans of the salad dressing.
The line is complete with red and green sweaters boasting a bottle of ranch dressing and humorous printed socks that read "If you can read this bring me ranch." The line also features a pair of comfortable slippers adorned with the brand's bottle, that are perfect for lounging around the house. Those hosting a holiday party may be tempted by the brand's 'Ranch Dressing Keg,' which holds up to five liters of the creamy dressing. In addition to the keg, Hidden Valley is offering a Ranch Dressing fountain, appealing to the more elegant fans of the salad dressing.
Trend Themes
1. Humorous Merchandise Lines - Exploring the market for humorous merchandise lines can create opportunities for disruptive innovation in the retail industry.
2. Holiday-themed Merchandise - Developing holiday-themed product lines can lead to disruptive innovation in the consumer goods industry, especially during the gift-giving season.
3. Branded Home Accessories - Creating branded home accessories can open up disruptive innovation opportunities in the home goods industry.
Industry Implications
1. Retail - The retail industry can benefit from incorporating humorous merchandise lines to attract customers and stand out from competitors.
2. Consumer Goods - Consumer goods companies can capitalize on the holiday season by introducing holiday-themed merchandise that appeals to gift shoppers.
3. Home Goods - The home goods industry can explore opportunities in creating branded home accessories to enhance their product offerings and increase brand affinity.
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