The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
Michael Hemsworth — January 29, 2017 — Tech
References: cado-crusher.chipotle & brandeating
The Chipotle 'Cado Crusher' game is a new promotional experience created by the QSR brand that rewards players with free chips and guac when they play. The new promotional game was created in partnership with Avocados from Mexico and focuses on highlighting the very few simple ingredients that are present within the brand's dip.
The Chipotle 'Cado Crusher' game will provide players with a mobile offer of free chips and guac after they have played through the game. The coupon comes through to users via text and can be redeemed when heading into a participating Chipotle location and purchasing an entree. The new promotional campaign game is available for users to play now with the coupons offered good to redeem from February 7 through February 28.
The Chipotle 'Cado Crusher' game will provide players with a mobile offer of free chips and guac after they have played through the game. The coupon comes through to users via text and can be redeemed when heading into a participating Chipotle location and purchasing an entree. The new promotional campaign game is available for users to play now with the coupons offered good to redeem from February 7 through February 28.
Trend Themes
1. Gamified Promotions - Other brands can adopt gamified promotions to offer unique and interactive experiences to customers.
2. Mobile Redemption Coupons - Brands can offer mobile redemption coupons to increase foot traffic and track the effectiveness of their promotions.
3. Ingredient-focused Promotions - Brands can highlight the quality and simplicity of their ingredients through fun and engaging promotions to build customer trust and loyalty.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can leverage gamification and mobile technology to drive foot traffic and increase sales.
2. Mobile Gaming - Mobile gaming companies can partner with brands to create promotional games and expand their marketing reach.
3. Food and Beverage - Brands in the food and beverage industry can experiment with innovative promotions to differentiate themselves and stand out from competitors.
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