Decorative Christmas baubles are being filled with snacks
Implications - Once-standard Christmas decorations are being reformatted as brands seek to make their products more distinct at a highly competitive time of year. This can be seen in the form of Christmas tree baubles that are being filled with various treats, whether sweet or alcoholic. These products are emerging as consumers' love for novelty remains steadfast, particularly at a time of year when brands' offerings can often seem like duplicates of one another.
Workshop Question - How can your brand leverage holiday branding in a way that sets it apart from the countless others doing the same?
Trend Themes
1. Dual-purpose Holiday Decorations - Brands are formatting standard decorations, such as Christmas baubles, as multi-use products that serve as both decorative and edible treats.
2. Inventive Advent Calendars - Advent calendars have evolved beyond the traditional chocolate format, now offering a range of treats from sweets, pastries, and cocktails to accompany the countdown to Christmas.
3. Playful and Unique Decor - Consumers are looking for creative ways to infuse sugary elements and lively colors into their holiday decorations, moving beyond the traditional to create a unique and playful look for the season.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of filling decorative holiday objects such as baubles or advent calendars with treats, such as gourmet popcorn, cocktails, and chocolate.
2. Retail and Consumer Goods - Retail and consumer goods businesses can create unique and multi-use decorations that serve not only as festive decor, but also as treats or other useful items, appealing to the consumer desire for novelty and creativity.
3. Design and Decor - There is an opportunity for the design and decor industry to create new and inventive holiday decoration products that move beyond traditional offerings by incorporating new materials, colors, and edible elements.
6 Featured, 52 Examples:
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Date Range:
Nov 13 — Dec 17
Trending:
Warm
Consumer Insight Topics:
